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Social and Behavioral Sciences Commons

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Selected Works

2012

Communication

Meat

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman Jan 2012

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Carrie P. Freeman

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …


Fishing For Animal Rights In "The Cove": A Holistic Approach To Animal Advocacy Documentaries, Carrie Freeman Dec 2011

Fishing For Animal Rights In "The Cove": A Holistic Approach To Animal Advocacy Documentaries, Carrie Freeman

Carrie P Freeman

The Oscar-winning 2009 documentary "The Cove" serves as a thrilling and poignant advocacy tool promoting activism to save free-roaming dolphins off the coast of Japan from kidnapping, enslavement in marine parks, and slaughter for meat. This essay evaluates the ethical and social justice implications of The Cove not just for dolphins but for the animal rights movement as a whole, particularly in terms of how it could challenge the ethicality of humans killing any nonhuman animals for food. Strategic media recommendations are made for how animal protection advocates could better deconstruct the human/animal dualism that is at the root of …


Pardon Your Turkey And Eat Him Too: Antagonism Over Meat-Eating In The Discourse Of The Presidential Thanksgiving Turkey Pardoning, Carrie Packwood Freeman, Oana Leventi Perez Dec 2011

Pardon Your Turkey And Eat Him Too: Antagonism Over Meat-Eating In The Discourse Of The Presidential Thanksgiving Turkey Pardoning, Carrie Packwood Freeman, Oana Leventi Perez

Carrie P. Freeman

To celebrate the Thanksgiving holiday for at least the last twenty years, the President of the United States has hosted a press conference where he uses his executive powers to pardon the life of a turkey gifted to him from the National Turkey Federation, an agribusiness industry group. Considering the reality that the President (and millions of Americans) will indeed eat a turkey as the traditional centerpiece of their Thanksgiving meal, this utopian spectacle of a life-saving public pardon for one bird reveals an antagonism – a discursive rupture disclosing an opening between the hegemonic advertising rhetoric of the meat …


Stepping Up To The Veggie Plate: Framing Veganism As Living Your Values, Carrie Packwood Freeman Dec 2011

Stepping Up To The Veggie Plate: Framing Veganism As Living Your Values, Carrie Packwood Freeman

Carrie P. Freeman

America’s animal rights organizations have increasingly focused on vegetarian campaigns to protect the growing number of animals who are farmed and fished. But on what basis do these animal rights organizations promote plant-based diets in ways that will resonate with a meat-eating American public? To determine how animal rights organizations align their values with those of the public, this textual analysis examines how values are framed in the print and electronic food advocacy campaign messages of five national animal organizations in 2008. Findings reveal that campaigns associate veganism with altruism, health, environmental responsibility, and humanitarianism. Campaigns appeal to Americans based …