Social and Behavioral Sciences Commons^™

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Finals Week Unplugged: Fostering Student Success With Snacks, Dogs, And Naps, Maria Atilano

Maria Atilano

Finals Week is an extremely stressful time for college students. While a busy library may seem like the last place for some much needed relaxation, the University of North Florida’s Thomas G. Carpenter Library is working hard to help their students cope. During finals, we plan stress - relieving events and activities to foster academic success and mental well being. Popular events include PAWS Your Stress featuring friendly service dogs, free Late - night Coffee and Snacks, and pop - up Random Acts of Snacks. The library also offers a coloring station to incite creativity, and a sleep zone to …

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano

Maria Atilano

When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

Maria Atilano

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.

Stop, Collaborate And Listen, Lisandra R. Carmichael, Maria Atilano, Cat Silvers

Maria Atilano

Libraries are under pressure to demonstrate their value within their educational institutions and in their communities. The University of North Florida is in the process of a rebranding project to update its image and to address concerns including student success, retention, and time to degree. The presenters will propose skills to strengthen library relevance that are applicable to all libraries by using three simple steps: STOP - Evaluate where you are. Assess your current practices and determine areas for improvement. COLLABORATE - Identify opportunities for partnerships with organizations or groups whose goals align with yours. LISTEN - Garner feedback from …

Tweet With Them, Not At Them: Social Media Listening As A Form Of Student Engagement, Maria Atilano

Maria Atilano