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Full-Text Articles in Social and Behavioral Sciences
The Role Of Community Leaders As 'Senior Managers' In Place Brand Implementation, Greg Kerr, Gary Noble, John Glynn
The Role Of Community Leaders As 'Senior Managers' In Place Brand Implementation, Greg Kerr, Gary Noble, John Glynn
John J Glynn
Brand management is now being applied to places to stimulate economic and social development. While the literature advocates the benefits, it suggests that the process of implementation is not understood. Referring to the corporate brand-place brand analogy and the important role of senior management in corporate branding, this paper examines the role of community leaders, as the senior management equivalent, in two cities which have implemented a place brand strategy. This paper provides an insight into the importance of community leaders as drivers of the place brand as well as the cultural change which may be required to ensure the …
The Case Study Methodology In Place Management Research And Practice, Gregory Kerr, Gary Noble, John Glynn
The Case Study Methodology In Place Management Research And Practice, Gregory Kerr, Gary Noble, John Glynn
John J Glynn
Purpose: The purpose of this paper is to assist those in the relatively new field of place management to undertake sound and appropriate research for which there is a current need. Approach: This paper identifies and provides an interpretation of key terms associated with research in the social and behavioural sciences and then recommends the case study methodology as being appropriate for research in place management. Findings: Based on a review of the literature this paper offers a viewpoint about the meaning and application of the terms ‘methodology’, ‘methods,’ ‘ways’, ‘strategies’ and ‘approaches’ when they are applied to research. Research …
Investing In Australia: A Cultural And Practical Guide, John Glynn, Martin O'Shannessy, Rob Goodfellow
Investing In Australia: A Cultural And Practical Guide, John Glynn, Martin O'Shannessy, Rob Goodfellow
John J Glynn
This practical guide for overseas investors and visitors to Australia who want to consider setting up a new business operation or investing in business there provides the background to the country's business culture. It also includes a directory listing agencies and selected resources.