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Full-Text Articles in Social and Behavioral Sciences
Using Priming To Study Social Categorization, Jerzy Karylowski, Harry Wallace, Michael Motes, Diana Liempd, Stephanie Eicher
Using Priming To Study Social Categorization, Jerzy Karylowski, Harry Wallace, Michael Motes, Diana Liempd, Stephanie Eicher
Harry M. Wallace
Do people spontaneously categorize stereotypically masculine and stereotypically feminine trait and job labels according to gender? The present experiment provided a methodologically stringent test of automatic gender-based categorization using a modification of a semantic priming methodology. Subjects processing goals were manipulated by asking questions about primes that either did or did not require semantic processing. Results provide support for a spontaneous gender-based categorization of trait labels regardless of the processing goals. However, semantic processing goals appear to be necessary for a spontaneous gender-based categorization of job labels.
Spontaneous Gender-Stereotypical Categorization Of Trait Labels And Job Labels, Jerzy Karylowski, Michael Motes, Harry Wallace, Heather Harckom, Eric Hewlett, Stacy Maclean, John Parretta, Cherin Vaswani
Spontaneous Gender-Stereotypical Categorization Of Trait Labels And Job Labels, Jerzy Karylowski, Michael Motes, Harry Wallace, Heather Harckom, Eric Hewlett, Stacy Maclean, John Parretta, Cherin Vaswani
Harry M. Wallace
Do people spontaneously categorize stereotypically masculine and stereotypically feminine trait and job labels according to gender even when the task at hand has nothing to do with gender? The present experiment provided a methodologically stringent test of such spontaneous gender-stereotypical categorization using a modification of a semantic priming task. Participants made name/no name judgments for targets that included nonsensical letter strings as well as male and female first names. Half of the first names in each gender category were selected to indicate members of participants’ own generation (Younger Generation names) and the other half were selected to indicate members of …