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Bargaining Toughness: A Qualification Of Level-Of-Aspiration And Reciprocity Hypotheses, Edward J. Lawler, Bruce K. Macmurray
Bargaining Toughness: A Qualification Of Level-Of-Aspiration And Reciprocity Hypotheses, Edward J. Lawler, Bruce K. Macmurray
Edward J Lawler
This research examined the interaction of initial bargaining stance and later concession strategy in dyadic bargaining. Experimental procedures pitted subjects against a programmed opponent and manipulated three variables: initial stance of the opponent across the first two bargaining rounds (tough vs. soft), deadlock vs. no deadlock, and subsequent concession strategy (tough, matching, soft). The results revealed that: (a) with a tough initial stance, a matching strategy produced greater yielding than tough or soft strategies; while in the context of a soft initial stance, a tough concession strategy produced more yielding than a matching or soft concession strategy; and (b) a …