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Full-Text Articles in Social and Behavioral Sciences
The News About Sovereignty, Ronald D. Smith
The News About Sovereignty, Ronald D. Smith
Ronald D Smith APR
A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee
Campaign Design And Management, Ronald D. Smith
Campaign Design And Management, Ronald D. Smith
Ronald D Smith APR
The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.
This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …