Social and Behavioral Sciences Commons^™

My Journey To Create A Space For Young Adults To Grow In Community, Chelsea Simmeth

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the development of a safe space for young adults to come together, create community and engage in activities. There is a gap in college-age students’ ability to find community outside the university. This project focuses on creating a place where they would be able to meet new people, play sports, and board games, and do arts and crafts. The development of marketing strategies, event planning checklists, and locations for holding events are outlined for the Young Adults (YA)- UNITE (Upbeat, New, and Inviting Transformational Environment) program.

The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran

Public Administration Master’s Projects

This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …

A Parish Guide To The Use Of Creative Problem Solving In Marketing Plan Development, Patricia H. Meyer

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model …

Developing The Creative Groundwork For Building Insight-Provoking Tools, Janese Evans

Creativity and Change Leadership Graduate Student Master's Projects

Developing the Creative Groundwork for Building Insight-Provoking Tools

The field of Marketing Research strives to reach its potential as a provider of insights related to consumer attitudes and behaviors. Departments have been renamed and hopes have been raised, but little change in process or deliverables is apparent. As a Marketing Research professional, I see that, generally, members of my profession demonstrate a keen lack of skill definition and training around practices that lead to insight. My Master’s Project lays the groundwork for me to become a change leader as a catalyst for insight skill-building in my field. The project includes …

The Wheel Of Engagement: Exploring The Connection Between The Brand/Target Relationship, Brain Physiology, Human Psychology And The Laws Of Marketing In An Ever-Changing World., Daniel S. Greenberger

Creativity and Change Leadership Graduate Student Master's Projects

What happens when the sciences of brain physiology, human psychology and marketing collide with the science of creativity? Could this generate a massive impact leading to the Holy Grail of marketing—a rare insight into the code for building strong brand/customer relationships? As a veteran copywriter and creative director in the ad industry, my tools for gaining customer insight were limited to traditional research and strategy methodologies such as focus groups, interviews and surveys, and to my gut instincts. Once introduced to the science of creativity, I became curious about certain connections to human behavior—specifically connections between the physiology of the …

What It Does, Where It Does It, And How To Market It: Creative Problem Solving Impact Catalog For Marketing., Shane Sasnow

Creativity and Change Leadership Graduate Student Master's Projects

This project contains a spreadsheet and data catalog that show documented impacts of Creative Problem Solving (CPS), the domains/industries in which they occurred, what type of CPS application was used, and the literature that provided the information. This information is cross-referenced to determine good target markets according to type of CPS product, what domain/industry is being sold to, and what type of impact is being sought. Analysis of marketing materials determined the information sought, which in turn influenced the categories of data used on the spreadsheet. All materials are contained in the appendixes catalog for easy reference.