Social and Behavioral Sciences Commons^™

Commercializing Creative Products, Alicia K. Arnold

Creativity and Change Leadership Graduate Student Master's Projects

As someone with preferences for ideation and implementation, I enjoy thinking up ideas and working to bring them to life. Over the years, I captured many of these ideas in notebooks and scraps of paper. Although I investigated the creative product ideas, I have yet to commercialize any of them. When I look at new products on store shelves, I am sometimes haunted by ideas I dreamed up that were brought to life by others. After examining past efforts, I realized focusing on clarifying and developing skills could help improve my chances of commercializing my creative product ideas. For this …