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Consumer Appeal Of Injection Iml Packaging Vs. Similarly Decorated Glass Jars, Composite Cans, And Metal Cans Using Eye Tracking Technology, John King, Julie C. Rice, Andrew Hurley
Consumer Appeal Of Injection Iml Packaging Vs. Similarly Decorated Glass Jars, Composite Cans, And Metal Cans Using Eye Tracking Technology, John King, Julie C. Rice, Andrew Hurley
Journal of Applied Packaging Research
Customers shopped for a set of control packages (i.e. decorated composite cans, metal cans, and glass jars) vs. similarly decorated experimental packaging {i.e. injection in-mold labeled (IML) plastic containers} in CUShopTM. Sonoco Institute of Packaging Design and Graphics, Clemson University. The objective was to determine if IML decoration affected a shopper’s point of sale interest vs. non-IML methods of package decoration. Eighty-one volunteer participants wore eye tracking glasses and shopped for 5 products (3 of interest) over three days. Day one, control packaging data was collected; day two, IML packaging data was collected; day three, control and IML …