Social and Behavioral Sciences Commons^™

Quit Playing With Your Watch: Perceptions Of Smartwatch Use, Christopher M. Gaeta

Purdue Polytechnic Masters Theses

This study identified perceptions and social norms that may affect smartwatch adoption. Interviews were conducted to identify perceptions of smartwatch use and norms that might affect those perceptions. Smartwatch use was found to activate norms associated with wristwatch use – specifically, smartwatch users’ peers took offense to the users looking at their wristwatches. This study also found that norms prevent the use of smartwatches’ voice controls in public and various perceptions of smartwatch use and ownership.