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Visitor Perspectives Of The Authenticity At A Heritage Destination: South Luogu Hutong In Beijing, China, Xiaolin Shi

Open Access Theses

The present study examined visitors' perceptions of authenticity at the South Luogu Alley, a famous Hutong with more than a 700-year history in Beijing. The reconstruction of many historical heritage sites raises the issue about authenticity in tourism. After reconstruction, many Hutongs combined with traditional Chinese style and Western style in terms of architectural design, restaurants, tourism souvenirs, and activities. However, visitors' perceptions toward authenticity at Hutongs continue to be mostly unknown. The study applied a self-administered questionnaire to collect the data from July, 2012 to August, 2012 at the South Luogu Alley. Visitors were asked to rate the authenticity …