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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith
Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith
Open Access Theses
The common procedure in a health campaign is to use fear and guilt appeals to influence health behaviors among target populations (Mattson & Lam, 2016). The use of identity, identification, and reframing in a health campaign has been relatively under-explored. This study examines invitations to identification and reframing in a specific health campaign, the U.S. Department of Veterans Affairs (VA) “Make the Connection” campaign. With the issues of mental health and post-traumatic stress disorder (PTSD) reaching high levels of attention in media and society, the VA’s Make the Connection campaign encourages military veterans and their families to seek help for …
Prostate Cancer Education In The African American Community: Implcations For Community-Based Health Communication Strategies, Barry Charles Hill
Prostate Cancer Education In The African American Community: Implcations For Community-Based Health Communication Strategies, Barry Charles Hill
Open Access Theses
This paper examines the social milieu of African American barbershops by exploring health discussions and information transfer between barbers and barbershop clients. This paper examines associations between peer helper and health promotion intervention variables, and peer helper intervention effectiveness in increasing knowledge and health discussion frequency. Study findings suggest barbers with higher education are significantly more effective as peer helpers in discussing health topics more frequently (OR 4.64; CI 1.00 - 21.49) and in increasing client knowledge (β 0.94; CI 0.26 - 1.63). Additionally, barbershop health educational materials were significantly associated with increased barber health discussion (OR 4.13; CI 1.32 …