Social and Behavioral Sciences Commons^™

Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins

Open Access Theses

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.

Impact Of Communication Appeals On Recycling Behaviors Among Undergraduate Students, Ning Zhu

Open Access Theses

The present thesis aims to understand factors influencing student recycling behaviors, and to investigate effective communication approaches to increase such behaviors. An online survey was conducted to examine the relationships between student recycling frequency in different contexts, students’ attitudes toward the environment, barriers to their recycling, students’ perceptions of communication messages, and communication media they think to be effective. Descriptive statistics, ANOVAs, t-test, simple linear regressions, categorical multinomial logistic regression, and a chi-square test were conducted, and the data was collected from a large land-grant university in the Midwestern United States. A total of 537 questionnaires were answered.

The …

Innovation As Everyday Action: A Case Study Of Organizational Discourse And The Local Meaning Of Innovation, Jennifer C. Batra

Open Access Theses

This study describes and explicates the nuanced nature of commonly adopted buzzwords such as innovation by analyzing how innovation is defined and embedded structurally within a single organization. Working to uncover how the individual construction of a local definition of innovation within the global context of a quasi-academic organization changes as organizational priorities and practices evolve over time, I present the varied framings of innovation at the micro, meso, and macro levels, through two research phases (a) the definition phase and (b) the practice phase over the course of one year.

This thesis project is situated within a single Mid-Western …

Responsible Microfinance Bundling: Experimental Evidence On Separating Insurance And Credit Offers, Vance J. Larsen

Open Access Theses

In recent years combining multiple financial products into one package in a process known as bundling has become more common among microfinance institutions (MFIs). While bundling can be beneficial to MFIs by cutting costs and providing protection from client default, the implications for MFI customers are less clear. Bundling the products may take advantage of the existing relationship between the financial institution and the client to expand microinsurance access and take-up, but alternatively offering too many products could lead to low client understanding and thus low take-up of the product. We conducted a randomized field experiment to determine if separating …

Disability Visibility And Stigma Threat: Effects On The Performance, Stress, And Self-Control Of Disabled Workers, William Brice

Open Access Theses

Having a stigmatized disability is a depleting experience. For those with a disability, there are many factors that contribute to potential performance decrements in any given situation. Visibility of the disability, and the stigma connected to the disability are two such factors—which I argue based on research on motivation, regulation, and stress, contributes to the regulatory depletion experienced by disabled individuals. I conducted an experimental study where participants took part in a workplace simulation. Participants were given an artificially simulated disability and both the visibility of the disability and the stigmatizing nature of the disability were manipulated. I found a …

Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim

Open Access Theses

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …

Customer Envy At Service Encounters, Gerardo Anaya

Open Access Theses

Envy has been regarded as a complex emotion which can produce both positive and negative outcomes for consumers. This study explored the subjective experience of customer envy at service encounters in order to better understand how customers respond to unflattering comparisons with an envied customer. A questionnaire was designed to measure the cognitive appraisals, emotional responses, and consequences of customer envy. Study participants were also asked to share their envy incidents in the survey. A sample of 300 participants was collected and used for analysis. The findings illustrate that distinctively different patterns of cognitive appraisals such as preferential treatment, are …

The Effects Of Acquisition On Restaurant Firms’ Performance: Different-Sector Versus Same-Sector Acquisitions, Yongjin Lee

Open Access Theses

This study examines the postacquisition accounting performance of acquiring firms in the restaurant industry between 1992 and 2012. Specifically, this study investigates the effects of different-sector and same-sector restaurants acquisitions between full-service and limited-service restaurants on restaurant firms' performance. Additionally, the Wilcoxon signed-rank test and regression model are used to examine return on assets (ROA) and return on equity (ROE) for the accounting performance of the acquiring restaurants.

The ROA and ROE reveal that the profitability is significantly negative up to 5 years after firms are acquired. However, negative effects are strongest within the first year after acquisition and decrease …

The Use Of Business Intelligence Techniques In Supply Chain Performance, Jue Gu

Open Access Theses

Who likes data? Businesses are always loyal data followers. Companies analyze various forms of data to maintain businesses and identify their current performance in different areas so they can find business opportunities to improve and obtain more market share in advance (Qrunfleh & Tarafdar, 2012). When Big Data comes to businesses, companies who can take advantage of data the best tend to regularly get more business and customers (Waller & Fawcett, 2013). Collecting, analyzing, and demonstrating data could be essential to a single business, a company's supply chain performance and its sustainability. As an intelligent data processing product in terms …

Field To Flight: A Techno-Economic Analysis Of Stover To Aviation Biofuels Supply Chain, Amanda C. Bittner

Open Access Theses

Greenhouse gas emissions have been a growing concern. The transportation sector contributes to one-third of GHG emissions in the United States from fossil fuel burning. The Renewable Fuel Standard set a requirement for 16 billion gallons (ethanol equivalent) of cellulosic biofuels to be used in the market. Aviation biofuels can help to meet both of these problems as well as improve U.S. energy security.

Investment in the biofuel industry carries a lot of risk. The biofuel industry is run by the private sector, but can be incentivized by government. Cellulosic biofuels carry even more risk than first generation biofuels, because …

Estimating Truncated Hotel Demand: A Comparison Of Low Computational Cost Forecasting Methods, Yue Ding

Open Access Theses

The aim of this thesis is to evaluate the effectiveness of six selected low computational cost hotel demand forecasting methods (SA, SMA, EMA, DEMA, BP and PU) in terms of restoring truncated demand data, and then identify a low-cost and easy to follow demand forecasting method that can be used by U.S. independent hotels. Obtaining revenue gains by applying demand forecasting techniques have been proved by many studies in hospitality and other related industries. However, few studies have focused on low computational forecasting methods' comparison in hospitality field. For this reason, the author decided to test the performance of six …

Gap Between Hospitality Employers' Demands And Hospitality Students' Perceptions Regarding Entry-Level Managers' Requirements In The United States, Yijun Huang

Open Access Theses

This study aims to identify the gap between recruiters and students regarding what knowledge, skills and abilities are most needed for graduates to secure entry-level managers in the hospitality industry. Previous literature used different approaches to attain a similar idea that students and recruiters do have different opinions, especially for those intrinsic or person-related characteristics. The researcher borrowed statements from different researchers and added two statements to make up the missing part of previous research and then combined, split and revised these statements to see whether students' thinking matched the industry's thinking. The results showed that recruiters generally ranked these …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

An Exploratory Study Of Hotel Manager Side-Taking Behavior And Its Influence On Employee Unfairness Perception And Negative Emotion, Yan Zhou

Open Access Theses

It is not rare that hotel managers show inconsistent attitudes and behaviors in front of customers and employees in their daily work. With limited time and resource, sometimes it is inevitable that hotel managers present certain tendencies to side with one party over the other when service failures occur between the two groups. However, in academia few studies have discussed these side-taking phenomena. The present researcher conducted an exploratory study about their definition and influence on hotel employees. Two video-based experiments were conducted and their results testified to the hypotheses that hotel managers' side-taking behaviors can lead to employee perceptions …

Jpmorgan Chase, Bank Of America, Wells Fargo, And The Mortgage Crisis Of 2008, Lauren Berkshire Hearit

Open Access Theses

The practice of financial public relations is widespread in the field of public relations, but there is little research concerning the practice of financial public relations. In response to the call for additional research on financial public relations, this paper will examine the intersections of financial public relations, issue management, and organizational communication. Specifically, this project will explore how contemporary issue management requires companies to maintain their actional and institutional legitimacy. ^ Following the Financial Crisis of 2008, major banks such as JPMorgan Chase, Bank of America, and Wells Fargo attempted to rebuild stakeholder and shareholder trust in the American …

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Career Intentions Of International Master Students In Hospitality And Tourism Management, Wenjun Li

Open Access Theses

The purpose of this qualitative study was to investigate career intentions of international master's students in hospitality and tourism management (HTM) in the United States. Semi-structured interviews were conducted with a sample of 19 participants at two different U.S. institutions. Interview questions were designed to better understand students' career intentions upon graduation and the determinants behind the plans. Results indicated that student's career intention should include measures of career decision self-efficacy, academic and career outcome expectations, and career exploration intentions. Unique personal background (e.g., gender and marital status, length of time in the U.S.), industrial working experience (e.g., internships), and …

Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao

Open Access Theses

The research is concerned with understanding the relationships among heritage motivation, travel experience, and overall satisfaction. It attempts to uncover how tourist motivation, destination attribute performance, and tourist emotional involvement interact and, at the same time, contribute toward a satisfying heritage tourism experience. The empirical research was conducted at the city of Nanjing, China, as a case of a heritage destination. People who were visiting Nanjing were randomly and voluntarily selected to participate in the self-administrated survey. A total of 282 valid questionnaires were collected with a response rate of about 55%. Factor analysis and mediation analysis were conducted by …