Social and Behavioral Sciences Commons^™

Agricultural Trade Publications And The 2012 Midwestern U.S. Drought: A Missed Opportunity For Climate Risk Communication, Sarah P. Church, Tonya Haigh, Melissa Widhalm, Silvestre Garcia De Jalon, Nicholas Babin, Stuart Carlton, Michael Dunn, Katie Fagan, Cody L. Knutson, Linda Stalker Prokopy

Department of Forestry & Natural Resources Faculty Publications

The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports …