Social and Behavioral Sciences Commons^™

Using Academic And Learning Analytics To Explore Student Success In An Online Graduate Program In Communication, Megan N. Bergman

Open Access Theses

Fueled by the increase in data associated with the use of learning management systems, scholars and practitioners alike have been trying to explain and predict student success; yet the use of data analytic methods (academic and learning analytics) in higher education has created challenges and shortcomings for those who wish to adopt learning and academic analytics practices for their institution or program. Very little is known about either online education, particularly in the field of communication, as well as in online graduate and professional degree programs in any field from a learning and academic analytics perspective. This work reviews the …

Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins

Open Access Theses

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.

Strategic Public Relations Management In China, Cen Yue

Open Access Theses

The purpose of this study was to explore the current status of the strategic public relations management in China. This study is the first to apply the generic principles of excellent public relations in China. Surveys and in-depth interviews were used to address five research questions: (1) practitioners’ strategic public relations practice, (2) their relationship with the dominant coalition, (3) communication models in use, (4) proficiency in practicing the managerial and technical roles, and (5) the challenges facing public relations industry were explored as research questions. The study results suggested that public relations was hardly managed in a strategic manner …

The Meaningfulness Of Internships: A Sensemaking Approach, Kaley Campbell

Open Access Theses

Internships are an important part of undergraduate education, with more than 61% of students completing an internship, yet there is not much academic literature surrounding this topic (NACE, 2015). Using Weick’s (1995) sensemaking theory, report data was analyzed thematically looking at how interns made sense of their experiences and what they found to be meaningful. This study found four distinct themes that interns used to navigate unique tensions and power dynamics within their organizational setting: “Just an intern,” “It’s up to me,” “For my future,” and “I was allowed.” Future research could explore framing internships more as a career choice …

Beyond The Gender Gap: Understanding Women's Participation In Wikipedia, Danielle J. Corple

Open Access Theses

In 2010, UNU-MERIT researchers surveyed editors of Wikipedia, “the online encyclopedia that anyone can edit” (Glott, Ghosh, & Schmidt, 2010). When the report revealed that almost 90% of the editors were male, however, it suggested that perhaps not everyone “can edit” Wikipedia—especially women. As the resulting media and academic explanations of the Wikipedia “gender gap” have largely attributed the gap to ‘female lack’—lack of initiative, confidence, or technical skills—very little research has explored the treatment of women within Wikipedia culture. Thus, this paper first draws upon feminist technology scholars to problematize current explanations of the gender gap that frame …

Using Construal Level Theory To Promote Hpv Vaccine Uptake Among College Males, Julie Cannon

Open Access Theses

College males’ uptake of human papilloma virus (HPV) vaccination is low. Prior research indicates perceived susceptibility to HPV among college males is also low. Construal level theory may offer a framework to alter perceived susceptibility and intention to vaccinate, but little research has examined this potential. Construal level theory provides foundational elements including that low construal level of perceptions is associated with more proximal psychological distance (hypothetical, social, temporal and spatial). Research indicates a disparity in college males’ susceptibility estimates which suggests high hypothetical distance. A reduction in hypothetical distance should be indicated by a measured increase in perceived susceptibility. …

Superheroes And Social Action: Reproduction, Recurrence, And Recognition In The Superhero Genre, Max M. Renner

Open Access Theses

Rhetorical genre analysis examines genre as social action and is primarily concerned with the experiences of individual users (Miller, 1984). The genres that rhetorical genre scholarship takes up are typically functional genres or genres in which individuals have direct means of utilizing and modifying a genre. This focus on functional genres makes sense in terms of the tradition’s interest in user experience and reciprocity. This project seeks to examine the potential implications rhetorical genre analysis has for vernacular genres which, for the most part, have remained the domain of literary scholarship due to their focus on structural, formal elements.

This …

Impact Of Communication Appeals On Recycling Behaviors Among Undergraduate Students, Ning Zhu

Open Access Theses

The present thesis aims to understand factors influencing student recycling behaviors, and to investigate effective communication approaches to increase such behaviors. An online survey was conducted to examine the relationships between student recycling frequency in different contexts, students’ attitudes toward the environment, barriers to their recycling, students’ perceptions of communication messages, and communication media they think to be effective. Descriptive statistics, ANOVAs, t-test, simple linear regressions, categorical multinomial logistic regression, and a chi-square test were conducted, and the data was collected from a large land-grant university in the Midwestern United States. A total of 537 questionnaires were answered.

The …

Authentic Enterprise, Communal Employee Relationship, And Employee-Generated Managerial Assets, Yeunjae Lee

Open Access Theses

This study aims to explore managerial intangible assets of organizations generated by their internal publics, employees. Considering employees’ perception and communicative behaviors as an organization’s managerial assets, this study examines an organization’s authentic behaviors and organization-employee relationships. To be more specific, this study firstly investigates how an organization’s authentic behavior—truthfulness, transparency, and consistency—affects communal relationship between employees and an organization. Using megaphoning, scouting, and microboundary spanning as theoretical frameworks for employees’ communicative behaviors (ECB), this study also examines the association among perceived authenticity of organizational behavior, organization-employee relationships, and employees’ communicative actions. Furthermore, this study investigates how employees …

Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith

Open Access Theses

The common procedure in a health campaign is to use fear and guilt appeals to influence health behaviors among target populations (Mattson & Lam, 2016). The use of identity, identification, and reframing in a health campaign has been relatively under-explored. This study examines invitations to identification and reframing in a specific health campaign, the U.S. Department of Veterans Affairs (VA) “Make the Connection” campaign. With the issues of mental health and post-traumatic stress disorder (PTSD) reaching high levels of attention in media and society, the VA’s Make the Connection campaign encourages military veterans and their families to seek help for …

Innovation As Everyday Action: A Case Study Of Organizational Discourse And The Local Meaning Of Innovation, Jennifer C. Batra

Open Access Theses

This study describes and explicates the nuanced nature of commonly adopted buzzwords such as innovation by analyzing how innovation is defined and embedded structurally within a single organization. Working to uncover how the individual construction of a local definition of innovation within the global context of a quasi-academic organization changes as organizational priorities and practices evolve over time, I present the varied framings of innovation at the micro, meso, and macro levels, through two research phases (a) the definition phase and (b) the practice phase over the course of one year.

This thesis project is situated within a single Mid-Western …

Information Seeking And Concern For Mental Well-Being, Cynthia K. Lindley

Open Access Theses

Mental health concerns among college students are quite prevalent, but the help-seeking practices of this population are hindered by a variety of barriers. Help-seeking for mental health concerns in its earliest (and most common) form is ultimately information-seeking, which has been identified as a process with specific predictors that has the potential to lend structure to the myriad help-seeking barriers and facilitators. In an effort to apply and extend the Theory of Motivated Information Management (TMIM; Afifi & Weiner, 2004), the current study asked college students experiencing concerns for their mental well-being to report details of their circumstances. The results …

Attitudes Toward A Cancer Coalition: Implications For Coalition Health Communication, Chervin Lam Shih Kian

Open Access Theses

A cancer coalition is a communication hub for cancer patients that may help address cancer by promoting health and mitigating health issues. Attitudes toward a cancer coalition may be important in determining whether or not patients participate or utilize a coalition. However, little is known about the attitudes of cancer patients toward a cancer coalition, its services, and toward participation. This study addresses this gap by investigating these attitudes. The results encourage the development of a cancer coalition in states that do not yet have a coalition. Effective coalition health communication was found to be a pivotal service that cancer …

Analyzing Emotions On Twitter During The 2014 Purdue University Shooting Crisis, Elaheh Molla Allameh

Open Access Theses

Social media has recently attracted much attention as an emergency management tool. Providing public emotional support is one of the aspects of emergency management where social media can be extremely useful. However, before we can effectively use social media for this purpose, we need to fully understand the dynamics of emotions on social media platforms. This study contributes to this understanding. In this thesis I look into the emotional expressions on Twitter following the 2014 Purdue shooting incident. I analyze how different types of users emotionally reacted to the incident during the critical one and a half hours following the …

Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim

Open Access Theses

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …

The Theory Of Imaginative Resistance: Narrative Conflict & Contested Realities In The Right To Die Versus Disability Studies Perspectives On Medical Euthanasia, Jessica Fawley

Open Access Theses

In this thesis, I introduce a philosophic concept termed "imaginative resistance," a concept which targets the unimaginability of narratives, which I argue offers new insights into polarized communication. I discuss the philosophic debate on imaginative resistance to date, and piece out central puzzles and approaches. I show that imaginative resistance can be applied to broader types of communication than those currently being discussed by philosophers, and indicate that polarized debates are especially likely places to uncover imaginative resistance. I discuss, and respond to, a recent article by Susan M. Behuniak (2011) in which she analyzes a subsection of the contemporary …

Irc Channel Data Analysis Using Apache Solr, Nikhil Reddy Boreddy

Open Access Theses

Internet Relay Chat (IRC) was one of the first real-time communication protocols over the internet. It was not designed with any form of Authentication, Authorization and Accounting features. This made IRC channels a place to conduct transactions in complete anonymity. On the other hand with the advent of Big Data we are now able to process large quantities of data in a very short period of time. This research presents a method to use Apache Solr, a text indexing server built on top of Lucene to index and search large quantities of IRC data collected over months from public IRC …

Accessing Information And Social Capital On Facebook: A Theoretical And Empirical Investigation Of An Accelerated Knowledge Gap Model, Emily A. Sidnam

Open Access Theses

The goal of this thesis is to develop and begin to test a modified knowledge gap model that builds upon the assumptions of the knowledge gap hypothesis, incorporates findings of recent digital divide research and accounts for the unique affordances of new media. This thesis draws upon information behavior and social capital theory and builds off past findings on knowledge and usage gaps in order to develop and explain a knowledge gap model for a new media setting. The traditional knowledge gap hypothesis explains that people of a high socioeconomic status (SES) gain more knowledge from exposure to media messages …

Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim

Open Access Theses

This thesis explores the evaluation of advice given in comments on Facebook status updates. To date, most research on advice has focused on dyadic, face-to-face interactions. The masspersonal channel of Facebook introduces a public into advice exchanges, including not only an audience but multiple advisors. The current study extends advice response theory by examining how advice recipients are affected by perceived consensus and tailoring in advice messages, and by the trait of conformity or the desire to conform to others' opinions. Participants (N = 269) completed questionnaires about past status updates on Facebook in which they disclosed a problem and …

Makers: Technical Communication In Post-Industrial Participatory Communities, John Timothy Sherrill

Open Access Theses

In the past few decades, web technologies and increasingly accessible digital fabrication technologies such as 3D printers and laser cutters have made it easier for individuals and communities to create complex material objects at home. As a result, communities of individuals who make things outside formal institutions, known as maker communities, have combined traditional crafts and technical knowledge with digital tools and web technologies in new ways. This thesis analyzes maker communities as post-industrial participatory design communities and examines them as participatory spaces where technical communication occurs between individuals with varying levels of expertise and sometimes drastically different knowledges. Ultimately, …

Integration Of Z-Depth In Compositing, Kayla Steckel

Open Access Theses

It is important for video compositors to be able to complete their jobs quickly and efficiently. One of the tasks they might encounter is to insert assets such as characters into a 3D rendered environment that has depth information embedded into the image sequence. Currently, a plug-in that facilitates this task (Depth Matte®) functions by looking at the depth information of the layer it's applied to and showing or hiding pixels of that layer. In this plug-in, the Z-Depth used is locked to the layer the plug-in is applied. This research focuses on comparing Depth Matte® to a custom-made plug-in …

Dismantling The Great Wall Of Prejudice: A Look At Centrality And Issue Importance In The Perpetuation Of Influence And Prejudice Reduction, Zachary Robert Wittrock

Open Access Theses

This study sought to utilize social network analysis to better understand how prejudice reduction can be spread from one person to another via interpersonal influence. Different types of prejudice reducing interventions were combined into one intervention. The role of centrality in the spread and perpetuation of influence was examined by measuring prejudice reduction in socially connected individuals who did not undergo the direct intervention. To further understand the role of centrality in prejudice reduction, the concept of issue importance was included to understand the differential impact that centrality has on interpersonal influence. Study 1 examined the effectiveness of the intervention, …

More Than A Game: Examining Sensemaking And Self-Organisation In Alternate Reality Games, Yeo Yun Ting Alanna

Open Access Theses

Alternate Reality Games (ARGs) are an emerging brand of online role-playing games, immersive and highly interactive. This new genre of games pioneered an effective and efficient form of collective play and problem-solving in loosely-defined situations, showcasing powerful and efficient sensemaking and self-organization at work. I intend to study an ARG titled "We Are Earthborne" in order to understand the processes of communication, sensemaking, and selforganization that occurs in the course of an ARG. Using the structure of Weick's organizational sensemaking and Latour's Actor-Network Theory as a lens, this study intends to break down how distributed groups of people can come …

Is Maternal Touch Used Referentially?, Rana Abu-Zhaya

Open Access Theses

Early social interactions are highly multimodal and include a wealth of cues (e.g., speech, facial expressions, motion, gestures and touch). Infant-directed speech (IDS) by itself may aid in language development. Touch by itself has been also shown to play an important role in dyadic interactions affecting both the infant and the caregiver. However, little is known about the impact of the combination of these two modes of communication on infant language development. In this thesis, I hypothesize that caregiver touch is provided in synchrony with speech, providing the language-learning infant with cues that may not only help her to find …

Online Naturalization: Evolving Roles In Online Knowledge Production Communities, Jeremy David Foote

Open Access Theses

Web-based peer production communities, like Wikipedia and open source software, have created digital artifacts of growing cultural, financial, and technological importance. Understanding how and why people choose to join these communities, and why they eventually leave them, is therefore an important topic.

We take all of the edit data from six years of activity on the online genealogy wiki WeRelate, and create monthly snapshots of behavior and interaction networks for all 9,570 users who edited the site. We use machine learning to cluster these behavioral snapshots into four "behavioral roles". We identify one of these roles as being indicative of …

Playing On The Periphery: Metagaming And Transgressive Play, Patrick S. Love

Open Access Theses

Gaming and play exist in connection to forces outside of the game systems themselves. Together, all these intersecting forces make up a meta game that informs and enables variance in play as well as creates barriers to entering play. This thesis fleshes out the framework of a metagame and shows how players can take a metagame perspective to transform, transcend, or even transgress barriers. This thesis discusses sources of metagaming and encompasses examples from video and traditional games.

The Rhetorical Constitution Of Online Community: Identification And Constitutive Rhetoric In The Community Of Reddit, Bradley Stephen Ludwig

Open Access Theses

The concepts of online identity and online community within the context of social media have been major research interests in the field of communication in recent years. Questions of interest include how the Internet and social media contribute to the construction of identity both online and offline, and what factors encourage participation in and contribution to online communities. This thesis will address these questions related to online identity and community from a rhetorical perspective to examine the role rhetoric plays in these processes and build on the application of rhetorical approaches to online contexts. Specifically, this project proposes a rhetorical …

Computer Animation For Learning Building Construction Management: A Comparative Study Of First-Person Versus Third-Person View, Jun Yu

Open Access Theses

In this paper, we have explored the effect of perspective view in educational animations on students' learning of building construction management tasks and on students' preference of perspective views. We conducted a pre-test and post-test and found no significant advantages of computer animation presented in different perspective views across three different groups. Results showed that although students have preference on perspective views, perspective views did not influence learning outcome. The study also investigated the efficacy of animation as a teaching/learning tool in comparison to the traditional textbook. Findings showed that animation enhanced student learning, although the difference was not statistically …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

Jpmorgan Chase, Bank Of America, Wells Fargo, And The Mortgage Crisis Of 2008, Lauren Berkshire Hearit

Open Access Theses

The practice of financial public relations is widespread in the field of public relations, but there is little research concerning the practice of financial public relations. In response to the call for additional research on financial public relations, this paper will examine the intersections of financial public relations, issue management, and organizational communication. Specifically, this project will explore how contemporary issue management requires companies to maintain their actional and institutional legitimacy. ^ Following the Financial Crisis of 2008, major banks such as JPMorgan Chase, Bank of America, and Wells Fargo attempted to rebuild stakeholder and shareholder trust in the American …