Social and Behavioral Sciences Commons^™

Assessing The Effectiveness Of Video-Based Interviewing: A Systematic Comparison Of Videoconferencing Based Dyadic Interviews And Focus Groups, Bojana Lobe, David L. Morgan

Sociology Faculty Publications and Presentations

The article introduces a systematic comparison of video-based dyadic interviews and focus groups using newly developed tools for evaluating the success of one way of doing focus groups over another. We conducted a series of online discussions using a video conferencing tool, half of which consisted of four-person focus groups and the other half were two person dyadic interviews. Moderators, who were well-trained master students of a course on digital technologies and data collection, answered systematic questions that compared their experiences with each type of group. All participants were contacted after their interviews to complete an online survey rating their …