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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Mind Playing Tricks: Individualism, Upward Mobility, And The Commitment To Self-Determination Among The Urban Poor, Will Bryerton
Mind Playing Tricks: Individualism, Upward Mobility, And The Commitment To Self-Determination Among The Urban Poor, Will Bryerton
LSU Doctoral Dissertations
The ethos of the American Dream offers a popular and straightforward prescription for success: Work hard, rely on yourself before others, avoid bad choices, and prosperity will follow. It is a decidedly optimistic, largely undefined, and intensely individualistic promise with serious implications for Americans’ views on achievement and upward mobility. For all of these reasons, the validity of this ethos has come under attack. Philosophically, it is seen as illusory, ambiguous, and unrealistically demanding of individual exceptionalism. Sociologically, it is admonished for being too dismissive of structural constraints, systemic inequalities, and the value of relationships, social embeddedness, and mutual dependence. …
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
LSU Doctoral Dissertations
With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with …