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Full-Text Articles in Social and Behavioral Sciences
The Medium/Message Is The Message: Intersemiotic Complementarity In James Hogg's The Private Memoirs And Confessions Of A (Justified) Sinner, Jaix Chaix
Doctoral Dissertations and Projects
This semiotic analysis identifies and characterizes how textual, compositional, and mathematical resources have been strategically articulated to project intersemiotic complementarity in the book The Private Memoirs and Confessions of a Justified Sinner; Written by Himself: With A Detail of Curious Traditionary Facts, And Other Evidence, By The Editor attributed to Scottish author James Hogg. This qualitative study approaches the original 1824 edition as a literary work in its original compositional medium as a printed book—not as a text. A theoretical extension of philosopher and media theorist Marshall McLuhan’s maxim The Medium Is The Message serves as a basis for the …
Medium As King: Social Media & The Political Campaign, Isaac Shea
Medium As King: Social Media & The Political Campaign, Isaac Shea
Masters Theses
There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …