Social and Behavioral Sciences Commons^™

The New Adolescent: How Social Media Has Changed The Landscape And How Counselors Can Respond, Jonna Byars, Brad Imhoff, Daria Borislavova White

Faculty Publications and Presentations

Adolescents today occupy a different social space than any previous generation. Technology and social media have changed behavior and relationships, and there are many psychological consequences including rising levels of loneliness, depression, and suicide. As counselors we must recognize the changed world our children inhabit, and develop new strategies for helping teens and those who relate to them. How counselors can best respond to this new social space and original research on the impact of social media in several cultures will be covered.

Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer

Senior Honors Theses

Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content.

The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in …