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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall
Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall
KSU Journey Honors College Capstones and Theses
This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Faculty and Research Publications
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."
A Best Practices Service Learning Framework For The Public Relations Campaigns Course, Audrey Wilson Allison
A Best Practices Service Learning Framework For The Public Relations Campaigns Course, Audrey Wilson Allison
Faculty and Research Publications
Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR campaigns course with value-added learning outcomes, such as critical thinking and civic engagement. Adapting a National Society of Experiential Education (NSEE) best practices approach helps integrate service and reflection components as learning components. The instructional framework presented in this article combines service and reflection principles with course and campaign planning, implementation, and evaluation. Using the …
Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha
Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha
The Southeastern Librarian
Although numerous efforts have been made to enhance the literacy skills of children and youth, recent research clearly demonstrates the continuing need to develop and implement additional imaginative programs which lead to an increase in reading and reading comprehension skills. Whereas public and school media librarians have paved the way towards building successful literacy programs, academic librarians should also participate in literacy outreach programs for children and youth in order to help build these skills and encourage lifelong learning. This article addresses why and how academic librarians can help with the nation’s efforts to combat illiteracy.