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Social and Behavioral Sciences Commons™

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Kennesaw State University

Series

Communication Technology and New Media

Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Not A Stitch Out Of Place: Assessing Students’ Attitudes Towards Multimodal Composition, Jeanne Law Bohannon Jun 2015

Not A Stitch Out Of Place: Assessing Students’ Attitudes Towards Multimodal Composition, Jeanne Law Bohannon

Faculty and Research Publications

This article traces a brief history of multimodal composition practices in the field of writing studies. It frames writing instruction through the theoretical lens of democratic pedagogy and presents the works of key composition scholars. The author then describes a mixed methods research study, conducted with first-year students on the STEM campus of a state comprehensive university. Students participated in a survey that asked their attitudes towards multimodal writing assignments, digital literacies, and learning outcomes. The author draws conclusions about the effectiveness of multimodal composition based on students’ responses and provides supplemental information on the types of assignments and examples …

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Social Media: Changing Advertising Education, Deborah A. Lester Jan 2012

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty and Research Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

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Social Networking As A Communications Weapon To Harm Victims: Facebook, Myspace, And Twitter Demonstrate A Need To Amend Section 230 Of The Communications Decency Act, Joshua N. Azriel Apr 2009

Social Networking As A Communications Weapon To Harm Victims: Facebook, Myspace, And Twitter Demonstrate A Need To Amend Section 230 Of The Communications Decency Act, Joshua N. Azriel

Faculty and Research Publications

The article discusses how social networking sites can pose a danger to victims of online offensive content. Part II provides an overall analysis of the dangers the Internet, especially social networking, poses to victims. Part III reviews Section 230 of the CDA, including the “Good Samaritan” provisions for social networking websites such as Twitter and Facebook. Part IV analyzes three recent court cases that demonstrate how these social networking tools are used as weapons to harm victims. Part V concludes with a discussion of how the growing number of online incidents stem from social networking sites. It recommends that Congress …

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Turn-Taking And The Local Management Of Conversation In A Highly Simultaneous Computer-Mediated Communication System, Jeffrey F. Anderson, Fred K. Beard, Joseph B. Walther Jan 2007

Turn-Taking And The Local Management Of Conversation In A Highly Simultaneous Computer-Mediated Communication System, Jeffrey F. Anderson, Fred K. Beard, Joseph B. Walther

Faculty and Research Publications

Ongoing inquiry in communication technology research includes the questions of whether and how users adapt communication to the relatively restricted codes provided by text-based computer-mediated communication (CMC). This study proposes that adaptations may be affected by the level of simultaneity in messaging that CMC systems afford users. This suggestion is examined through an analysis of the particular conversational management strategies afforded by a fully synchronous computer-mediated communication system in which message transmission is keystroke-by-keystroke. Conversation analyses performed on the transcript of a three-person online conversation suggest several conclusions: Despite the novelty of the system, the CMC users appropriated and adapted …

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Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd Apr 1999

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty and Research Publications

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

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The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman Dec 1998

The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman

Faculty and Research Publications

Unfortunately for those whose businesses rely on the Internet, an increasing amount of legal conflict is also arising in reaction to this new business medium. As attorneys and the courts attempt to sort out the Internet’s legal status quo, both are considering such pressing substantive issues as electronic contracts, privacy, trademark, copyright, defamation, computer crimes, censorship, and taxation. It is imperative that information system professionals become aware of how evolving Internet law will affect the medium they are charged with administrating. An informed IS community is also much more capable of mounting legal and political challenges to law that might …

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Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell Apr 1998

Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell

Faculty and Research Publications

The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.

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Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell Oct 1997

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell

Faculty and Research Publications

This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …

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