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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
The Steaks Are High: Covid-19’S Impact On Direct-To-Consumer Marketing In The Oklahoma Beef Industry, Linnea Langusch, Dwayne Cartmell, Quisto Settle
Journal of Applied Communications
The COVID-19 pandemic encouraged some beef producers to market their products directly to consumers. For many consumers the idea of buying beef products from local sources is appealing. Relationship management theory framed this study, as beef producers used relationship building as a path to product promotion. This study explored Oklahoma beef producers’ perceptions of changes that have occurred in direct-to-consumer marketing and consumer communications in the beef industry during the COVID-19 pandemic using semi-structured interviews. This study consisted of 16 participants found via snowball sampling. Participants were Oklahoma cattle ranchers over 18 years old who used one or more channels …
Financial Infidelity In Couple Relationships, Michelle Jeanfreau, Kenji Noguchi, Michael D. Mong, Hans Stadthagen
Financial Infidelity In Couple Relationships, Michelle Jeanfreau, Kenji Noguchi, Michael D. Mong, Hans Stadthagen
Journal of Financial Therapy
Four hundred and fourteen participants answered questions regarding financial habits within the context of the couple relationship. The Big Five Personality Inventory and a Martial and Life Satisfaction Scale were used to determine the incidence and factors associated with financial infidelity. Results indicated that 27% of participants have kept a financial secret from their partner. Furthermore, both marital and life satisfaction were lower for participants who have experienced financial infidelity than in those who have not. Finally, conscientiousness, a factor from the Big Five Personality Inventory, showed a significant difference, suggesting that more organized individuals were less likely to keep …