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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Food Factor: Perceptions Of The Brand, Mckayla Brubaker, Quisto Settle, Laura Downey, Alisha Hardman
The Food Factor: Perceptions Of The Brand, Mckayla Brubaker, Quisto Settle, Laura Downey, Alisha Hardman
Journal of Applied Communications
Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were …
Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy
Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy
Journal of Applied Communications
The effects of climate change can be mitigated by altering human behavior related to water conservation; however, many who are aware of climate change are not aligning their behavior to curb the impact. This research sought to explore the relationship between citizens’ beliefs, attitudes and behaviors regarding water conservation and their knowledge and beliefs regarding climate change to guide the development of effective communication campaigns focused on water conservation. Using cognitive dissonance theory and an adapted environmental attitudes and behavior quartet, this research focused on individuals who demonstrated high levels of climate change knowledge but did not engage in positive …