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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Engaging With Black Lives Matter And Supporting Our Communities, Yasmeen Shorish, Michael Mungin, Kristen S. Shuyler
Engaging With Black Lives Matter And Supporting Our Communities, Yasmeen Shorish, Michael Mungin, Kristen S. Shuyler
Libraries
In October 2016, the Diversity Council of Libraries and Educational Technologies produced book displays in Carrier and Rose Libraries that focused on "Understanding Black Lives Matter." The council wanted to provide information on this social movement within the context of national history and racial identity. A list of books that covered topic areas of criminal justice, Jim Crow, racism, and the Black experience - among others - was generated, along with two informational placards. One placard placed the Black Lives Matter (BLM) movement within historical and social context, while the other placard offered a preemptive response to the question "Why …
Simple Marketing Techniques And Space Planning To Increase Circulation, Kelly Giles, D. Yvonne Jones, Margarite Mccandless, Kara Kiblinger, Jenne Klotz
Simple Marketing Techniques And Space Planning To Increase Circulation, Kelly Giles, D. Yvonne Jones, Margarite Mccandless, Kara Kiblinger, Jenne Klotz
Libraries
In the academic Information Commons, the frontline staff are key library assets. This article demonstrates one example of frontline staff observing, analyzing, and modifying user behavior using simple marketing techniques and space planning. James Madison University East Campus Library personnel increased circulation of books by increasing the visibility of the book collection. Minor furniture changes in the lobby, adding rotating themed book displays, and providing digital and print signage produced a dramatic effect. Circulation numbers essentially doubled for the lobby browsing book collection and markedly increased for books highlighted in the displays.