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Measuring Personality And Values Across Cultures: Imported Versus Indigenous Measures, Fanny M. Cheung, Shu Fai Cheung

Online Readings in Psychology and Culture

Cross-cultural studies of personality have shown cultural similarities and differences in the manifestation of personality traits. In interpreting cultural differences in personality traits, we should consider not only the experiences of people in different cultures, but also the measures adopted and the cultural orientations of researchers themselves. In this chapter, we discuss the considerations in adapting an instrument from one culture to another culture. We illustrate the alternative approach of developing an indigenous personality measure in the Chinese culture.