Social and Behavioral Sciences Commons^™

Evaluating Rv Campground Attributes Using Ipa Analysis, Kimberly Severt, Jill Fjelstul

Journal of Tourism Insights

The objectives of the current study were to examine the perceived importance and performance of campground attributes from the perception of RV Association members. One of the benefits the RV association provides its members is a discount on parking fees for campgrounds affiliated with the RV association. This study used Importance-Performance Analysis (IPA) to determine areas of differences in which improvement could be made. The study also compared motorized and non-motorized vehicle owner’s perceptions of camp ground attributes as well as female and male perceptions of camp ground attributes. The campground attribute ‘loyalty programs’ was the only attribute that showed …

Exploring Foodie Segmentation, Carol S. Kline, Jerusha Greenwood, Leah Joyner

Journal of Tourism Insights

Previous research studies have explored the activities, motivations, and outcomes for the culinary tourist, and researchers have theorized certain segments of culinary travelers (Boniface, 2003; Mitchell, Hall & McIntosh, 2000). Contrasting to this, investigation into “the foodie” and his or her activities at home has been strikingly infrequent. Exploring the foodie ‘at home’ or the foodie’s everyday behavior is critical to understanding different types of foodies, how to market to foodies, and their decision-making processes for culinary travel. The purpose of this study is to test, via an online survey, a scale that distinguishes between different types of foodies, and …

Developing A Tourism Opportunity Spectrum Scale, Joshua Carroll, Kelsey Hession

Journal of Tourism Insights

The Recreation Opportunity Spectrum (ROS) has been used in a multitude of recreation planning and management applications, and has led the way for the development of the Water Recreation Opportunity Spectrum (WROS) – its water based counterpart. More recently the Tourism Opportunity Spectrum (TOS) has been identified as a valuable tool for assessing nature-based tourism viability and host community-visitor relationships (Butler and Waldbrook, 2003). This tool relies on important tourism conditions of site access, compatibility of other uses, regimentation, tourism impacts, onsite management, and social perceptions of visitors and hosts.

This tool however, has its merits for application, but …

Festival Attendees’ Perceptions Of Green Hotel Practices, Jason D. Oliver, Alex Naar, Erin Harris

Journal of Tourism Insights

Lodging managers and festival organizers have an incentive to understand how festival attendees perceive hotels with green practices in place. Lodging managers that understand how to segment, target, and position their offerings to festival attendees, including sustainable practices, can maximize financial gains from festivals. Festival organizers have related interests: they want to minimize negative impacts on the physical environment and maximize positive customer experiences on- and off-site. To provide insights into festival attendees’ perceptions of green hotel practices that may assist both sets of stakeholders, the manuscript presents the results of a survey of convenience samples from two food festivals. …