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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- African American consumers (1)
- Celebrity endorsement (1)
- Celebrity ethnicities (1)
- Celebrity types (1)
- Consumer behavior (1)
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- Elaboration likelihood model (1)
- Food choices (1)
- Georgia Southern College (1)
- Georgia Southern College -- Sports -- History -- Sources (1)
- Georgia Southern University (1)
- Georgia Southern University -- Sports -- History -- Sources (1)
- Halo effect (1)
- Health disparities (1)
- Influencers (1)
- Online advertising (1)
- Police marketing (1)
- Reputation (1)
- User generated content (1)
- Video SEO (1)
- Video marketing (1)
- Video review (1)
- Vlog (1)
- YouTube marketing (1)
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim
Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
This study examines the impact of celebrity and social media influencer endorsements on the dietary choices of African Americans, a group disproportionately affected by obesity and diabetes. It focuses on the role of limited access to healthy foods in impoverished communities and cultural influences. Using the source credibility model, the research assesses endorsements based on the endorser's attractiveness, expertise, and trustworthiness. The methodology involves a two-step approach: conducting semi-structured interviews with African American students to understand perceptions of food-related celebrity endorsements, followed by an experimental design using eye-tracking and galvanic skin response (GSR) technology. This design will evaluate reactions to …
Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Journal of Applied Marketing Theory
This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …
The Application Of Kahneman’S Concepts To Marketing Police In Ontario, Canada, Pritpal Thind, Steve Lemay, Dave Mcmahon
The Application Of Kahneman’S Concepts To Marketing Police In Ontario, Canada, Pritpal Thind, Steve Lemay, Dave Mcmahon
Association of Marketing Theory and Practice Proceedings 2022
Marketing concepts are rarely applied to policing, although for most modern societies it is an essential function and part of the social contract between governments at all levels and the publics they serve. In this paper, we look specifically at how marketing concepts apply to policing in Ontario, Canada. We frame our examination with concepts like the halo effect, the availability effect, and other ideas outlined by Kahneman (2013).
Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections
Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections
Finding Aids
This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.
Find this collection in the University Libraries' catalog.