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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Crossing Over The Line : Becoming A Marijuana User Alters Perceptions Of Source And Message Credibility In Anti-Drug Campaigns, Fiona Perman
Crossing Over The Line : Becoming A Marijuana User Alters Perceptions Of Source And Message Credibility In Anti-Drug Campaigns, Fiona Perman
Theses: Doctorates and Masters
Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?
Child Abuse : Creating The Public In The Public Service Advertisement, Mark Brennan
Child Abuse : Creating The Public In The Public Service Advertisement, Mark Brennan
Theses : Honours
This thesis seeks to examine the discursive construction of the public. Unlike studies before it, it explores a site that has yet to be analysed in depth- the public service advertisement. While the characteristics of this genre are understood in cultural common sense, what has been neglected is a consideration of how these advertisements can be understood to address an entity that is amorphous and unknowable. This study argues that such an address is only possible in this genre through the discourse of childhood. By employing an interdisciplinary approach that includes cultural and-media studies, political theory and sociology, the history …