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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards
Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards
Masters Theses
This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …
Using A Blog And Social Media Promotion As A Collaborative Community Building Marketing Tool For Library Resources, Alyson Vaaler, Steve Brantley
Using A Blog And Social Media Promotion As A Collaborative Community Building Marketing Tool For Library Resources, Alyson Vaaler, Steve Brantley
Faculty Research & Creative Activity
PurposeThe purpose of this report is to explain the process of how Booth Library developed an online Wordpress blog in order to market physical and electronic resources in the library’s collection. This report looks at specific tools that are used to maintain the blog and sample topics that the blog covers.DesignWordPress software was installed on library servers, making the blog a cohesive part of the library’s website. A PHP script called “List It!” was developed in order to produce book lists with cover images from a list of scanned library barcodes. After the book lists are inserted into blog posts, …
Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps
Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps
Masters Theses
No abstract provided.
Book Review: Using Social Media In Libraries: Best Practices, Todd Bruns
Book Review: Using Social Media In Libraries: Best Practices, Todd Bruns
Todd A. Bruns
Laura Solomon’s delightfully on-target Foreward sums up this book on libraries and social media: She quotes Avinash Kaushik (an analytics evangelist for Google), “Social media is like teen sex. Everyone wants to do it. No one really knows how.” (p. v). Solomon notes that social media is “more about building relationships than it is about promoting anything” (p. vii). This point is echoed in Walt Crawford’s Introduction, which focuses on the truth that libraries are at the heart of their local communities and that suggests that successful use of social media will strengthen those community bonds. Solomon and Crawford’s chapters …