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Full-Text Articles in Social and Behavioral Sciences
The Memory Professor: With A $600,000 Grant, Jennifer Coane Continues To Probe What We Remember And Why, Jenny Chen
The Memory Professor: With A $600,000 Grant, Jennifer Coane Continues To Probe What We Remember And Why, Jenny Chen
Colby Magazine
Assistant Professor of Psychology Jennifer Coane is an expert in the science of memory, studying how we construct false memories, how memory changes as we age, and how to apply cognitive psychology to study techniques. In August 2015 she received a multiyear $600,000 grant from the James S. McDonnell Foundation for her work in understanding human cognition—a prestigious award the foundation typically gives to scientists at large research universities.
Are The Brain And The Mind One? Neuromarketing And How Consumers Make Decisions, Emily Glaenzer
Are The Brain And The Mind One? Neuromarketing And How Consumers Make Decisions, Emily Glaenzer
Honors Theses
Neuromarketing utilizes brain-imaging technology, such as electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) machines, to understand consumers’ neurological responses to marketing stimuli. In this paper, I demonstrate how neuromarketing connects to the history of subliminal messaging and our current neuro-obsessed culture (neuroculture). These factors affect how critics view neuromarketing and the implications involved for the future of this study. I hypothesize that, when used correctly, neuromarketing can initiate a new section of the marketing world that will serve as a useful component to more traditional marketing practices. By taking away social bias and inaccurate answers present in market research, …