Social and Behavioral Sciences Commons^™

Feminine Framing: Framing Theory And The Media's Portrayal Of Female Athletes, Kamber Seay

Honors Theses

The biased portrayal of female athletes by the media has been studied and discussed extensively. The Framing Theory hypothesis is used here to identify a correlation between the way female athletes are portrayed by the media and the way consumers frame their opinions based on these portrayals. A brief public opinion survey was given to a random sample of the student population at Coastal Carolina University. Of the 66 consumers surveyed, 51 (77%) stated that they believe there should be more media focused on female athletes. Of the 66 consumers surveyed, 55 (83%) stated that they believe the media portrays …