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Full-Text Articles in Social and Behavioral Sciences

The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee May 2023

The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee

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This study investigates the impact of internal and external CSR messages on corporate image within a cross-cultural context. A 3 x 2 between-subjects experiment was conducted to examine the effects of CSR message types on general corporate image, trust, and credibility among U.S. and Chinese participants. The results revealed that U.S. and Chinese participants displayed varying levels of perceived corporate image and credibility. Chinese participants exhibited higher levels of trust, corporate image, and credibility after receiving CSR messages, regardless of type. Significant interaction effects were noted between CSR message type and culture on corporate image and credibility. Chinese participants had …


They Were Framed! The Development And Validation Of Context-Specific Measures Of Individual Culture, Amber Schroeder May 2012

They Were Framed! The Development And Validation Of Context-Specific Measures Of Individual Culture, Amber Schroeder

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Early personality research often described behavior in terms of individual dispositions or stable behavioral tendencies (Allport, 1937; Cattell, 1957; Guilford, 1959), thus taking a context-independent view of personality. However, a recent review of thousands of empirical studies illustrated that even seemingly superficial changes to contextual variables can have a large impact on study results (Richard, Bond, & Stokes-Zoota, 2003). Yet, the use of non-contextualized measures of individual culture still remains the norm in cross-cultural research. Thus, utilizing a sample of more than 1,000 participants across two studies, work and nonwork measures of two cultural variables (i.e., individualism and collectivism) were …


Cultural Differences As A Moderator Of Perceptions Of Injustice And Workplace Deviance, Amber Schroeder May 2009

Cultural Differences As A Moderator Of Perceptions Of Injustice And Workplace Deviance, Amber Schroeder

All Theses

Previous research has suggested that organizational justice perceptions are negatively related to workplace deviance, but the impact of individual cultural orientations has rarely been considered. Thus, the current paper examined individualism and collectivism as moderators of the justice-deviance relationship. Results suggested that injustice was more likely to lead to deviant workplace behavior in individuals high on individualism or low on collectivism than in individuals on the opposite ends of these spectrums. Practical implications and study limitations are discussed.