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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting
Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting
CMC Senior Theses
The purpose of this study is to explore the effects of sexual imagery in advertisements on consumers’ perceptions of brand competence and agency. The effect of a brand’s expected agency was also manipulated between two groups, high expected agency (e.g., tech companies) vs low expected agency (e.g., alcohol companies). 167 participants (M=22.48, 54% women) were recruited through Sona Systems and social media to partake in an online survey conducted through Qualtrics. Participants were randomly assigned to one of four experimental groups and shown seven fictional advertisements; four target advertisements and three deception advertisements. They were then asked to rate their …
Black Resistance: Interpretive Agency Enacted Against Mutable Violence, Meera Kolluri
Black Resistance: Interpretive Agency Enacted Against Mutable Violence, Meera Kolluri
Scripps Senior Theses
Titled Black Resistance: Interpretive Agency Enacted Against Mutable Violence, my research discusses a reformed understanding of racial trauma and autonomy. I elaborate on the common reading of slavery in political thought and defend my argument with modern examples of resistance and theory. This text aims to shine light on assumptive narratives by classifying and redefining mutable violence against black America.
Reaching The Unreached: The Role Of Information Communication Technologies On Agency Of Women In India, Suvena Yerneni
Reaching The Unreached: The Role Of Information Communication Technologies On Agency Of Women In India, Suvena Yerneni
CMC Senior Theses
In this paper, I analyze the impact of Information Communication Technologies (ICTs) on female empowerment in India. In defining female empowerment, I consider the three dimensions of agency: social autonomy, economic autonomy, and mobility. Using nationally-representative data of 2012 from the Indian Human Development Survey (IHDS), I find that these information communication technologies, measured by ownership and use, have positive and significant impacts on female agency and decision-making abilities. I extend my analysis to two types of media: computers and mobile phones. These results persist even after accounting for the effects of education, income, and age of women.
A Journey To New Narratives: How Sri Lankan Migrant Women Challenge Perceptions Through Resistance, Kimaya De Silva
A Journey To New Narratives: How Sri Lankan Migrant Women Challenge Perceptions Through Resistance, Kimaya De Silva
CMC Senior Theses
This thesis draws on ethnographic research carried out with a group of returned Sri Lankan migrant women who migrated for employment to the Middle East. This retrospective ethnography, based on their time working abroad, brings forth ideas of silent resistance and hidden weapons of women from developing countries, and intends to work against dominant discourses like the human trafficking framework which deems migrant women ‘victims’ of the system of migration, largely ignoring the agency that they exercise throughout the process. The ethnography argues that resistance and resilience are better frameworks with which to characterise the experiences of migrant women. The …
Agency Decision-Making For Climate Change: Cost-Benefit Analysis, The Precautionary Principle, And The Bounds Of Rationality, Laura Carr
Pomona Senior Theses
Climate change tests the limits of human understanding of complexity and uncertainty. It challenges assumptions about our presumed power of control over this planet. This paper examines the theory of how governmental executive branch agencies make regulation decisions about climate change using the decision-making methodologies of cost-benefit analysis and the precautionary principle, and as influenced by perceptions of the bounds of human rationality and ability to deal with risk and uncertainty.