Social and Behavioral Sciences Commons^™

The Demandingness Of Morality: The Person Confined, Jose Salazar

CMC Senior Theses

Losing ownership and control over the development of and connection to our own person detaches us from the most innate embodiment of ourselves, our person. Without being able to develop and connect to our person, we become detached from expressing our identity, exercising our autonomy, and formulating our own values, the most intrinsic features our person encapsulates. While we yearn to act on our own projects to express our identity, exercise our autonomy, and formulate our own values the way we want, morality imposes huge demands on our person that restrain us from doing so. Morality’s major requirement to always …

Does A Change In A Logo Affect The Value Of The Brand? The Case Of Starbucks, Brittany Isobe

CMC Senior Theses

When the first Starbucks opened in 1971, not even the founders expected that just two decades later, it would become one of the strongest international corporations. Starbucks has experienced unprecedented growth and unfathomable success. The company grew from 17 stores in the company’s founding years to approximately 17,000 stores across 55 countries just 40 years later.1 According to the corporate website, the Starbucks mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”.2

In order to fulfill their mission statement, Starbucks has to mold their company to align with the …

A Study Of Minor League Baseball Prospects And Their Expected Future Value, Jay Lyon Tymkovich

CMC Senior Theses

This thesis will examine highly rated Minor League baseball players and how they subsequently perform in their Major League careers. Specifically, this study has collected data on over 800 players ranked on the prospect lists of Baseball America, Baseball Prospectus, and John Sickels. Using regression analysis, I have examined the correlation between ranking and future performance, as well as studying other factors like position and age to determine if there are common characteristics to successful prospects.

Winning Off The Field: The Determinants Of Mlb Franchise Value, David F. Ulrich

CMC Senior Theses

This paper examines the underlying drivers of MLB franchise value. Using panel data for MLB teams from 2000-2010, I find that a team’s ballpark and metro-area market are significant determinants, yet revenues truly drive value. Further, I find that incremental increases in winning percentage by a particular team has an insignificant effect on total revenues and has no marginal impact on the value of the team, particularly if the team recognizes consistent revenue streams every year. Finally, I show that the modern sabermetric approach to player management negatively impacts firm value, suggesting that although small market teams have been successful …