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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Applying Psychological Theories Of Personality, Identity, And Intergroup Conflict To Radical Violence: A Case Study Of Extremist Behavior, Sydney Flynn
CMC Senior Theses
This paper aims to address possible psychoanalytical explanations for the heinous acts in which terrorists, particularly ISIS, engage. It focuses on Harold D. Lasswell’s principles of the id, ego, and superego as well as Tajfel and Turner’s social identity theory. Within the framework of these two theories, relevant psychological and social psychological theories are discussed in order to explore a possible connection between the psyche of violent perpetrators and their actions. By exploring these connections, I find that there may be more nuanced psychological explanations for these violent acts, which could lead to new methods of weakening perceived biases, intergroup …
Nudging Towards Social Change: The Application Of Psychology And Behavioral Economics In Promoting Responsible Consumption, Larissa Chern
Nudging Towards Social Change: The Application Of Psychology And Behavioral Economics In Promoting Responsible Consumption, Larissa Chern
CMC Senior Theses
With workplace disasters in developing countries increasingly in the news, a major question is how to encourage consumers to use corporate social responsibility as a criterion in purchasing. Distinct from environmental concerns, social responsibility is defined here with respect to the humanitarian aspects of corporate practice, including fair wages and working conditions, equitable treatment of the disadvantaged, and restriction of child labor. Although the idea of socially responsible consumption (SRC) was first identified over forty years ago, most recent research on changing consumption habits focuses specifically on environmentally responsible consumption (ERC). Combining the psychological concept of social norms with economic …
The Giving Tree Academy, David A. Hurdle
The Giving Tree Academy, David A. Hurdle
CMC Senior Theses
A proposal for a new preschool based in Pomona, California, targeted towards children from low-income backgrounds. Includes extensive research on preschool nationwide, the state of California, and in Pomona. Within the paper a new preschool curriculum and specific teacher practices are discussed. Intended as a model for a new school. or to be adapted for use in educational policy.
The Effect Of Stress Coping Techniques In Sports, Lestter Yeh
The Effect Of Stress Coping Techniques In Sports, Lestter Yeh
CMC Senior Theses
The first part of this literature review goes over the biological and psychological aspects of stress. The cause of stress can be linked back to a primitive instinct known as “fight or flight.” The “fight or flight” instinct is triggered by several chemical reactions in the body starting from a signal from the amygdala to the sympathetic nervous system. Stress can also be categorized into internal and external stress. Further research links stress to sports. Many studies show that stress coping techniques such as meditation, self-talk, rituals, etc. are beneficial to athletes during competition. Suggested avenues of further research are …
The Efficacy Of Online Advertising Modalities: A Prescriptive Model, Marissa Suehiro
The Efficacy Of Online Advertising Modalities: A Prescriptive Model, Marissa Suehiro
CMC Senior Theses
With the surge of technological advancements in the 21st century, online advertising and marketing has transformed into a multi billion-dollar industry. Nowadays, it is very likely that a company’s success is dependent on the effectiveness of its online marketing strategy. When developing an advertising plan, companies must decide what their unique advertising needs are and use appropriate advertising formats that are most effective in achieving them. Unfortunately, companies often have very little guidance about how to choose modalities for specific advertising goals. The purpose of this paper is to examine the six most widely used online advertising modalities and …
Virtual Into Verisimilitude: Videogames' Ability To Induce Empathy, Blake T. Bennett
Virtual Into Verisimilitude: Videogames' Ability To Induce Empathy, Blake T. Bennett
CMC Senior Theses
The current study seeks to link traditional forms of empathy induction with new research that suggests videogames can be used as an experiential method of induction. One hundred-nine college students, sixty-four females and forty-six males, were used in a 2x2x2 design, the independent variables being prosocial/neutral videogame, empathic/neutral instructions, and gender. Dependent variables were both questionnaire responses to a fictional story and an opportunity to be realistically altruistic. Participants played either a prosocial or neutral videogame, received either empathic or neutral reading instructions, and then read a vignette depicting a difficult situation faced by the writer. They then rated their …