Social and Behavioral Sciences Commons^™

Feeling Good, Being Green: The Emotional Drivers Of Proenvironmental Action, Matthew T. Ballew

CGU Theses & Dissertations

Addressing environmental problems like climate change requires substantial collective action. The power of emotions in driving proenvironmental action is receiving increased research attention; however, less is known about which distinct emotions most strongly influence behavior. Emerging research suggests that anticipating positive emotions, such as pride, for performing proenvironmental actions may especially impact sustained and broader forms of environmental engagement, or the extent to which people persist in their behavior over time and take action in a variety of different ways. The present research conceptualizes emotions across three dimensions: the valence of the emotion (i.e., positive or negative), whether the emotion …