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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media In The Corporate World, Linelle C. Lestrade
Social Media In The Corporate World, Linelle C. Lestrade
Student Theses and Dissertations
This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …
Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger
Pr 101: A Resource For New Public Relations Professionals, Ilana M. Weinberger
Publications and Research
The field of public relations (PR) is often misunderstood, despite the fact that it is a growing field (Fawkes, 2018). New employees enter the field of PR every year, whether as new graduates or as those making a career change, yet the intricacies of working in PR are not generally taught in the classroom (Meganck, Smith & Guidry, 2020). Most people do not have a solid understanding of what PR professionals do on a day-to-day basis, and in fact, many of those entering the field don’t either. They may think that PR is simply social media management, or even confuse …
Out With The Old, In With The New: Best Practices For Replacing Library Signage, Mark Aaron Polger, Amy F. Stempler
Out With The Old, In With The New: Best Practices For Replacing Library Signage, Mark Aaron Polger, Amy F. Stempler
Publications and Research
Signage is an essential way of communicating with users and is a vital way to alert patrons to important information, news, upcoming events, policies, and directions. Literature on library signage has emphasized the importance of consistency and clarity, to avoid clutter and contradictory messaging, and the need for buy-in from library staff, faculty and patrons. However, few scholarly studies address user preferences in signage. This article fills the void between theory and practice, and offers step-by-step details for revamping signage, specifically in an academic library. At the heart of the authors’ thesis is that library signs are living documents. Libraries …
Do You See The Signs? Evaluating Language, Branding, And Design In A Library Signage Audit, Amy F. Stempler, Mark Aaron Polger
Do You See The Signs? Evaluating Language, Branding, And Design In A Library Signage Audit, Amy F. Stempler, Mark Aaron Polger
Publications and Research
Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types of signs, its location, language, and its design. This article outlines the steps involved in a comprehensive signage audit, which along with a literature review, provides the foundation for creating a signage policy, best practices guidelines, and a branding strategy for future signage.