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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
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- Communication (3)
- Library and Information Science (3)
- Business (2)
- Human Resources Management (2)
- Social Media (2)
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- Training and Development (2)
- Advertising and Promotion Management (1)
- Business and Corporate Communications (1)
- Communication Technology and New Media (1)
- Food Studies (1)
- Graphic Communications (1)
- Information Literacy (1)
- Mass Communication (1)
- Organizational Communication (1)
- Public Relations and Advertising (1)
- Social Influence and Political Communication (1)
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis
Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis
Student Theses and Dissertations
This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?
Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …
The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson
Student Theses and Dissertations
The purpose of this research is to examine how American dairy companies employ language and imagery in brand communications (marketing, advertising, and public relations) to persuade consumers regarding farm animal welfare (FAW) conditions on supplier farms, and to examine how consumers respond in instances in which conditions on supplier farms are shown to be counter to what is depicted in brand communications. In other words, it examines how the dairy industry communicates its FAW-related values and promises to consumers and investigates consumer tolerance for being misled regarding FAW conditions. This project is thus intended as an exploration of the intersection …
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
Student Theses and Dissertations
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …
Branding Matters: Reimagine Your Library Services, Susan T. Wengler
Branding Matters: Reimagine Your Library Services, Susan T. Wengler
Publications and Research
No abstract provided.
Best Practices For Talent Acquisition In 21st-Century Academic Libraries, Kimberley Bugg
Best Practices For Talent Acquisition In 21st-Century Academic Libraries, Kimberley Bugg
Publications and Research
Building a qualified and capable staff to engage students, faculty, and staff in a 21st century academic libraries requires that libraries rethink traditional approaches to recruitment and retention. This article draws attention to four phases: strategic planning, branding, pipe-lining, and candidate experience as essential to talent acquisition.
Do You See The Signs? Evaluating Language, Branding, And Design In A Library Signage Audit, Amy F. Stempler, Mark Aaron Polger
Do You See The Signs? Evaluating Language, Branding, And Design In A Library Signage Audit, Amy F. Stempler, Mark Aaron Polger
Publications and Research
Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types of signs, its location, language, and its design. This article outlines the steps involved in a comprehensive signage audit, which along with a literature review, provides the foundation for creating a signage policy, best practices guidelines, and a branding strategy for future signage.