Social and Behavioral Sciences Commons^™

Do You See The Signs? Evaluating Language, Branding, And Design In A Library Signage Audit, Amy F. Stempler, Mark Aaron Polger

Publications and Research

Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types of signs, its location, language, and its design. This article outlines the steps involved in a comprehensive signage audit, which along with a literature review, provides the foundation for creating a signage policy, best practices guidelines, and a branding strategy for future signage.

Marketing Library Workshops: A Model For Achieving Popular And Critical Success, Catherine Stern, Alexandra Rojas, Elizabeth Namei

Publications and Research

While drop-in workshops can often be a vital and important component of academic library instruction programs (Manuel, 2003), it is an ongoing challenge to keep them fresh and to attract sufficient numbers of attendees to make the enterprise meaningful and worthwhile. Workshops offer an opportunity to raise the library's profile within the institution and be recognized for the work librarians do to support the college's mission. LaGuardia Community College Library has sought to achieve both popular (good attendance) and critical (enhanced college-wide recognition) success with its workshop series. The outreach initiatives described in this article brought us closer to both …

Who's Spinning The Library? Responsibilities Of Academic Librarians Who Promote, Mark Aaron Polger, Karen Okamoto

Publications and Research

Purpose

– The purpose of this paper is to explore the responsibilities and challenges faced by academic librarians whose major responsibilities include the overall promotion of the library.

Design/methodology/approach

– A questionnaire was sent to seven library listservs asking respondents to describe their work duties, promotional activities, academic background, and professional challenges and concerns.

Findings

– This study garnered 215 responses. Respondents who completed the questionnaire identified as academic librarians whose major responsibilities include the overall promotion of the library. Librarians who promote face a plethora of challenges, including time restraints, lack of funding and limited support for their promotional …

Planning A Reading And Discussion Series In An Academic Library, Rebecca Arzola

Publications and Research

Planning a reading series for an academic library takes an initial investment of time, energy and attention to detail. When you consider all the elements involved with planning and executing a reading, the initial investment of time and effort to devise a smoothly run event series is well worth the results. It can be as creative a venture as you have time for. Do what is comfortable for you