Social and Behavioral Sciences Commons^™

Listen Up: Discovering The Reference And Instructional Applications Of Apple’S Tunes, Bruce Connolly, Gail M. Golderman

Urban Library Journal

Apple’s iTunes software permits people to import music onto their computer where they can listen, compile personalized playlists, and share their music with others, a practice that is ubiquitous among students on college campuses. This article examines the ongoing exploration of the potential applications of iTunes software at Union College ’s Schaffer Library, first, as a subtle but pervasive marketing tool used to raise student awareness of new and existing library resources, and second, as a means of reaching out to the campus population in an environment where students already feel at home. The article also discusses the role that …