Social and Behavioral Sciences Commons^™

The Impact On Gay Men Of Support And Enforcement Of Workplace Dei Policies: A Meta Analysis, Steven M. Vega

Student Theses and Dissertations

The poor enforcement of workplace DEI policies affects gay men in ways that are unique and invite close attention. The nature of the impact of missing or unsupported DEI policies on gay men has been widely debated in the field of human resources and communication studies, with scholars such as David Wicks, Helen Seitzer, James Ward, and Diana Winstansley arguing that these effects include lasting negative mental and physical health effects and discomfort with self-disclosure in the workplace. However, the existing research on this topic has not sufficiently considered the effects of the poor enforcement of workplace DEI policies side …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Development Of The Patient Propensity Indicator: Measuring And Predicting Antecedents Of Insights Into The Individual Management Of Healthcare, Julie Monroid

Student Theses and Dissertations

This research describes the development of the Patient Propensity Indicator (PPI), a reliable and valid measure, which is grounded in the rigorous conceptualization and operationalization of psychometric (ability, attitude, belief), health literacy, and learning preferences constructs and their effect on medication adherence. Adopting a well-established protocol for instrument development (DeVillis, 2017) the PPI’s multi-construct items were developed based on the findings from an extensive literature review both within and outside of healthcare.

An expert assessment of 130 items was conducted by a distinguished judging panel who provided validation of the constructs and item reduction (87). Refined constructs and items were …

Influence Of Corporate Values And Beliefs On Consumer Behavior, Mahmoud Gabr

Student Theses and Dissertations

This thesis asks if corporations are better off expressing their values publicly or best if value are best left unannounced. Researchers such as Caldwell (2017) and Caraway’s (2016) work will be cited regarding individual corporate responses to consumer’s reactions to the company’s values. However, there is yet to be a comparative case study between multiple corporations including Chick-Fil-A, Nike, Ben & Jerry’s, Walmart, TOMS, Equinox Group, and PepsiCo. This thesis utilizes comparative case studies analyzed using thematic analysis to compare companies that have expressed their values publicly and how those expressions influenced consumers. The findings could help corporations decide if …

Differences Between Brand Activism And Corporate Social Responsibility In Consumer Perception, Erika Marchiondo

Student Theses and Dissertations

The purpose of this thesis is to determine if there is a perceived difference among consumers between brand activism and corporate social responsibility. Taking a stand in social and political causes has become an unspoken requirement for major brands. Consumers are selective about purchasing from brands that do not adhere to ethical practices. Consumers are also demanding increased brand transparency about the philanthropical causes brands support. I want to determine how aware consumers are of acts of corporate social responsibility and brand activism, and if consumers are able to identify a fundamental difference between behaviors associated with the two terms. …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

Transit Equity In Southeast Brooklyn, Noam J. Gal

Student Theses and Dissertations

Over the years, planners have considered numerous proposals to expand the subway system further into Southeast Brooklyn including the Utica Avenue Line and the Interborough Express. It remains to be seen whether any of these megaprojects will come to fruition. This honors thesis analyzes the equity impact that Brooklyn’s largest transit desert has had upon its inhabitants. I use an interdisciplinary approach to analyze both qualitative and quantitative data to explain why the subway does not extend into the focus area, how residents have adapted to the status quo, and what policymakers can do to improve transit equity in Southeast …

The Gun Control Paradox In The States: Evidence From National Polls, William A. Rose

Student Theses and Dissertations

The majority has supported gun control policies in the U.S. for decades, but these policies have stayed unimplemented. While much progress has been made on research of this “gun control paradox” at the federal level, determining whether this dynamic towards gun control persists amongst state governments has seen next to none. Previously, this was due to lack of polling data to estimate public opinion among state populations. However, today, new resources have become available that allow for reliable estimates to be made. This study uses the disaggregation of national polling data on gun control from the past decade to determine …