Social and Behavioral Sciences Commons^™

Editorial: The Good Side Of Technology: How We Can Harness The Positive Potential Of Digital Technology To Maximize Well-Being, John F. Hunter, Lisa C. Walsh, Chi-Keung Chan, Stephen M. Schueller

Psychology Faculty Articles and Research

"The rapid advancement of digital technology has transformed society and undeniably impacted wellbeing. With the advent of smartphones and social media, a host of empirical articles, popular press pieces, non-fiction books, and documentaries have highlighted the potential negative effects of technology, such as addiction, loneliness, and depression (e.g., Alter, 2017; Twenge et al., 2018; Orlowski, 2020). While it is important to acknowledge and address the potentially detrimental effects of this increasing technological reliance, we believe that it is imperative that researchers, developers, and users embrace a more balanced approach that also recognizes the positive potential of digital technology to support …

Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova

CCI Articles and Research

This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as …

Understanding The Consumption Of Antimicrobial Resistance–Related Content On Social Media: Twitter Analysis, Hyunuk Kim, Chris R. Proctor, Dylan Walker, Ronan R. Mccarthy

Business Faculty Articles and Research

Background: Antimicrobial resistance (AMR) is one of the most pressing concerns in our society. Today, social media can function as an important channel to disseminate information about AMR. The way in which this information is engaged with depends on a number of factors, including the target audience and the content of the social media post.

Objective: The aim of this study is to better understand how AMR-related content is consumed on the social media platform Twitter and to understand some of the drivers of engagement. This is essential to designing effective public health strategies, raising awareness about antimicrobial …

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

Media, Distrust Of Government, And Fear Of Terrorism In The United States, Lauren Rowe

Student Scholar Symposium Abstracts and Posters

The United States is experiencing a growing threat from domestic terrorism, though there is a relative lack of understanding of this threat by the public, and there is a need to understand how public perceptions of risk have been shaped around the fear of terrorism. This paper explores the impact of various forms of media usage and intake on individual perceptions of terrorism, as well as the ways in which public governmental distrust and party identification relate to the fear of terrorism. Using the results obtained by the Chapman University Survey of American Fears in which data was gathered from …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

The Impact Of Hpv Vaccine Narratives On Social Media: Testing Narrative Engagement Theory With A Diverse Sample Of Young Adults, Amy E. Leader, Michelle Miller-Day, Rikishi T. Rey, Preethi Selvan, Anne E. Pezalla, Michael L. Hecht

Communication Faculty Articles and Research

Rates of human papillomavirus (HPV) infection are highest in young adults, who can be vaccinated against HPV if they were not vaccinated as adolescents. Since young adults increasingly access health information on social media, we tested the impact of a social media campaign with narrative-based health information on intentions related to HPV vaccination. We also aimed to understand which ads resonated most with young adults and led to higher survey completion rates. We created social media posts featuring videos promoting HPV vaccination. We launched a sponsored ad campaign on Facebook to reach young women, ages 18–26, across the country. Participants …

Down The Rabbit Hole: Understanding The Instigators Of The Qanon Conspiracy, Trevor Mcnally

Student Scholar Symposium Abstracts and Posters

Conspiratorial ideas have permeated the American ethos for decades. Whether it be Hollywood faking the moon landing to government involvement in the 9/11 attacks on the twin towers, there has always been a subsection of the population who believes larger relevant forces are at work. As humanity moves towards a more digital existence, conspiracy theorists also have advanced; enter Qanon. This paper will attempt to deduce the correlation between members of the Qanon community and what external factors could drive one to this belief. Qanon is a conspiratorial community that has attached itself to former President Donald Trump; their thoughts …

What Are You Scared Of? How Social Media News Consumption Impacts Voter Fear, Emilie Haskell

Student Scholar Symposium Abstracts and Posters

In the ideal world, all voters create the perfect democracy by voting through rational choice: logically comparing the available candidates, and selecting the one they perceive to best promote the public good. However, this is not always the case, and the rise of social media news has brought new levels of fear and distrust into the polls. In this piece, I will be examining whether those who reported getting their news from social media are likely to vote for a politician because of their fears. I will be using data collected by the 2020/21 edition of the Chapman Survey of …

Leatherby Libraries From Home: Online And Social Media Response To The Covid-19 Pandemic, Rachel Karas, Essraa Nawar

Library Articles and Research

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits.

Social Media Engagement For Global Influencers, Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan, Taylan Yalcin

Business Faculty Articles and Research

Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world. However, there is little research on international aspects of social media influencers. Our paper leverages Hofstede’s cultural dimensions to study consumer engagement using a novel dataset of global sustainability influencers. Our results indicate that the cultural distance between the influencer and the followers is an important driver of engagement in a nuanced way. While the level of superficial, …

The Effects Of Engaging In Digital Photo Modifications And Receiving Favorable Comments On Women’S Selfies Shared On Social Media, Megan A. Vendemia, David C. Deandrea

Communication Faculty Articles and Research

The present study explores how the construction and distribution of selfies might interact with features of newer media to affect women who share selfies on social media. In particular, this study focuses on how specific types of photo modification and the nature of favorable audience feedback received on one’s images might exert influence on women’s state self-objectification and body image concerns. A 3 × 2 between-subjects lab experiment was conducted to explore how the type of photo modification (appearance modifications, nonappearance modifications, or no modifications [control]) and nature of positive feedback (appearance comments vs. nonappearance comments) affect state self-objectification, state …

Patterns Of Population Displacement During Mega-Fires In California Detected Using Facebook Disaster Maps, Shenyue Jia, Seung Hee Kim, Son V. Nghiem, Paul Doherty, Menas Kafatos

Mathematics, Physics, and Computer Science Faculty Articles and Research

The Facebook Disaster Maps (FBDM) work presented here is the first time this platform has been used to provide analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglommeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA. Our results show that the distribution of FBDM pre-crisis users fits well with the total population from different sources. Due to usage habits, the elder population is underrepresented …

What Role Has Social Media Played In Violence Perpetrated By Incels?, Olivia Young

Peace Studies Student Papers and Posters

This paper aimed to answer the question, what role has social media played in violence perpetrated by Incels?

Incels, or Involuntary celibates, are members of an online subculture who define themselves as unable to find sexual partners. Incels have been responsible for a number of violent attacks and mass killings in recent years.

This exploration involved a content analysis of online incel forums such as such as reddit and 4-chan, and of news articles about incel attacks. The content analysis of social media examined incel ideology and online rhetoric of hate and violence; while the analysis of news articles examined …

The Effects Of The Source Of Celebrity Information On Parasocial Relationships, Noelle Roys, Monique Newman, Mark Spooner-Leduff

Student Scholar Symposium Abstracts and Posters

The purpose of the study is to examine how the source of information about celebrities affects media users’ feelings toward them. Specifically, we will focus on two ways in which people relate to media figures. Parasocial relationships (PSR) are one-sided relationships that people form with media figures. The concept of parasocial interaction (PSI) is closely related in that it entails one-sided involvement with a media figure, but the experience is restricted to the duration a person is viewing the figure. Due to the nature of social media and to celebrities’ increasing use of social media platforms, existing research implies that …

Asian American Representation On Social Media Platforms, Ashley Lee

Student Scholar Symposium Abstracts and Posters

YouTube is a popular social media platform where anyone can make an account and post any kind of content. When YouTube launched in 2005-06, it has since allowed minorities easier access to create stories in an industry that has a history of exclusion and whitewashing, specifically speaking about Asian Americans. Asian American content creators, such as Wong Fu Productions, Michelle Phan, Ryan Higa, and many others use YouTube as an outlet to adapt existing stereotypes into entertainment while resisting whitewashing in Hollywood. By analyzing their large influence online, we try to better understand who consists of their target audience, either …

An Ethnographic Exploration Of Pokémon Go, Ketzia Abramson

Student Scholar Symposium Abstracts and Posters

The mobile app game, “Pokémon GO” became a worldwide phenomenon immediately following its initial release in the summer of 2016. Now, more than a year later, despite its fall from social domination and decline in popularity, POGO is still at the forefront for better understanding the future of communication and socialization in today’s ever growing digital age. This ethnographic study, aided by field research, observations, and literature review of both the app itself as well as the ‘Poké-verse,’ provides an in-depth analysis of how and why a mobile gaming app that utilizes no new forms of technology (augmented reality combined …

The Impact Of Information Technology On Patient Engagement And Health Behavior Change: A Systematic Review Of The Literature, Suhila Sawesi, Mohamed Rashrash, Kanitha Phalakornkule, Janet S. Carpenter, Josette F. Jones

Pharmacy Faculty Articles and Research

Background: Advancements in information technology (IT) and its increasingly ubiquitous nature expand the ability to engage patients in the health care process and motivate health behavior change.

Objective: Our aim was to systematically review the (1) impact of IT platforms used to promote patients’ engagement and to effect change in health behaviors and health outcomes, (2) behavior theories or models applied as bases for developing these interventions and their impact on health outcomes, (3) different ways of measuring health outcomes, (4) usability, feasibility, and acceptability of these technologies among patients, and (5) challenges and research directions for implementing …

The Effects Of Social Media And The Internet On Political Participation, Leslie Orozco

Student Scholar Symposium Abstracts and Posters

The 21st century has been a century of many changes and technological advancements. Arguably the most important and influential technological advancement of this century has been the internet. With the internet came other branches of the internet such as social media that have now become extremely prominent in American daily life and culture. In the last few Presidential elections, candidates have used the internet and social media as an important part of their political campaigns.

This research project looks at the effects that social media and the internet has had on political participation during the most recent Presidential elections using …

What’S Cookin’ Good Lookin’: The Rise And Phenomena Of The Female Foodie Performer Through Social Media, Alison Weiss

Student Scholar Symposium Abstracts and Posters

Once seen in black and white terms as human sustenance or luxury, eating has become not only a hobby, but an obsession. Whereas chefs and cooks were previously regarded as average, behind-the-scenes workers, they have now stepped out from the kitchen and into the spotlight, becoming celebrated public idols – and performers. With images tailored to different demographics right down to their clothing and hairstyles, chefs and cooks no longer merely prepare food: they put on a show. The foodie phenomena has been pioneered by females, largely in part to the parallel-running infatuation with health, fitness, and food trends that …

Technology And Political Participation, Chris Molina

Student Scholar Symposium Abstracts and Posters

The most efficient way to get people to take action has always been a big topic of discussion when it comes to political mobilization. Technology has greatly affected the way that people mobilize; it has created a platform for people to have easier access to those of like minds. With social networks such as Facebook, LinkedIn, and Twitter it is very easy in today's era to get your point across to thousands of people and if need be mobilize them into a political rally or protest. It is important to see if technology has actually had an impact in the …

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

Write For Your Life: Developing Digital Literacies And Writing Pedagogy In Teacher Education, Shartriya Collier, Brian Foley, David Moguel, Ian Barnard

English Faculty Articles and Research

The need for the effective development of digital literacies pervades every aspect of instruction in contemporary classrooms. As a result, teacher candidates must be equipped to draw upon a variety of literacies in order to tap into the complex social worlds of their future pupils. The Write for Your Life Project was designed to strengthen teacher candidates’ skills in both traditional and digital writing literacies through the use of social networks, blogging, texting, online modules and other social media. The project, to a large degree, was structured according to Calkins’ (1994) Writing Workshop Approach. This process encourages teacher candidates to …