Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird
Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird
Recreation, Parks, and Tourism Administration
Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Journalism
This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …
The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono
The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono
Recreation, Parks, and Tourism Administration
No abstract provided.
Public Relations: The Use Of Social Media As A Tool For Increasing Awareness About College Club Sports Teams, Alexandra Bakalar
Public Relations: The Use Of Social Media As A Tool For Increasing Awareness About College Club Sports Teams, Alexandra Bakalar
Journalism
Most American universities have club sports teams, which are teams not housed by the university’s athletic department or sanctioned by the National Collegiate Athletic Association (NCAA). This paper addresses the ways in which social media can be used as a public relations tool for increasing the awareness about college club sports teams. This particular study looks at the Men’s Club Lacrosse Team of California Polytechnic State University, San Luis Obispo as an example of what social media tools can be used as a form of public relations to increase awareness about the team.
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.