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Social and Behavioral Sciences Commons™
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore
Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore
Graphic Communication
This project involves the creation of visual marketing collateral to be used for the album release and ensuing tour of a fictional musician named Jaxxon Von Baxter. Portrayed by Benson Moore in all imagery, this project explores techniques in creative photography, photo editing, illustration, and typography, among others. Ben would like to someday continue as a designer in the music industry and hopes this project will further him down this path.
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Communication Studies
This study seeks to understand listeners’ perceptions of music from a generational and songwriting approach. A total of 123 participants aged 18 and older took part in an open-ended survey design that measured their subjective music preferences. Four different sections tested participants’ music taste, music tied to generations, an original song made by the researcher, and songwriting in a holistic sense. It was found that participants exercised individualism and authenticity in their responses throughout. By using the Uses and Gratifications Theory, it is explainable that people listened and sought out music for their own unique reasons. By applying Mood Management …
Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez
Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez
Music
From birth--possibly even before birth--the amount and array of external stimuli profoundly affect a child’s cognitive and linguistic development. In addition to verbal communication from parent to child, singing proves to be an integral aid to a child’s development of speech and language, allegedly due to repetitions of words and rhythms. Nursery rhymes are, from infancy, among the most commonly presented forms of musical stimulus for children. The repetitive nature of the nursery rhymes undoubtedly supports language and speech development, but various characteristics of nursery rhymes, specifically pitch interval, meter, phrase length, contour, and harmony, also contribute substantially to the …
Understanding The Relationships Of User-Selected Music In Video Games, Memphis Wong
Understanding The Relationships Of User-Selected Music In Video Games, Memphis Wong
Liberal Arts and Engineering Studies
Music has been an integral part of video games in its contribution to users' gameplay experiences. Varying from simple sound effects to elaborate scores, music helps shape the reactive environment of each video game. In particular, video games that generate unique levels and scenarios based on music has become more popular as its own genre. Games such as Audiosurf take this further, with having the game revolve entirely around levels generated to custom tracks. The aim of this study is to analyze the impact of such games, when it allows a user to select his or her own music.
The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz
The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz
Communication Studies
With such a broad amount of musical expression and cultural appeal, EDM has quickly become a captivating phenomenon in the United States in recent years. There is a significant trend going on with EDM culture and what it represents for youth today. For this reason, I want to dig further into the growing phenomenon of EDMC (Electronic Dance Music Culture) in the United States. I want to better understand what is going on beneath the surface façade of costumes and drug use. Why does this culture appeal to so many young people? In addition, I seek to find out whether …
The Future Of The Music Experience, Kayla Caballero
The Future Of The Music Experience, Kayla Caballero
Graphic Communication
This study was intended to gain a strong understanding of where the music industry and accompanying artwork is today, how music is primarily experienced, and how it will develop in the future. The widespread shift from physical to digital platforms has reached the music industry and how listeners experience their favorite music. Although there are many positive results from this shift, it is important to pay close attention to how these changes affect how one experiences music and what is lost in the shift to digital. Even more importantly, where this shift might take music and its artwork’s relationship in …
The Relationship Between Live Music And Enjoyment Of Wine, Janey Helene Cowan
The Relationship Between Live Music And Enjoyment Of Wine, Janey Helene Cowan
Agribusiness
This study was performed in order to determine the relationship between enjoyment of music in a live setting and enjoyment of wine consumed while at the concert. Surveys were collected from 113 respondents throughout the summer of 2011 at San Luis Obispo’s “Concerts in the Plaza.” J. Lohr Vineyards and Wines was the wine sponsor throughout the summer concert series, which represented a wide variety of musical genres. Overall, 80% of the sample was women, 69% drank white wine, and 93% had tried J. Lohr wines before the event. With regard to wine opinion, 57% of the sample maintained the …
Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro
Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro
Communication Studies
No abstract provided.
The Influence Of Music On The Development Of Children, Theresa Riforgiate, Christopher Chau
The Influence Of Music On The Development Of Children, Theresa Riforgiate, Christopher Chau
Psychology and Child Development
Listening to classical music, like Mozart, is wonderful way to expand one's musical taste. Contrary to popular beliefs, however, this passive engagement with music does not make your child smarter. However, research demonstrates that active participation in music and music instruction help develop memory, perception, language, vocabulary, spoken skills, and reading skills. In order to disseminate these findings, we compiled a list of different opportunities around San Luis Obispo for children's active participation in music. Our goal is to provide parents with a resource to help them facilitate their children's involvement in music.