Social and Behavioral Sciences Commons^™

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

Public Relations Of Cal Poly Avocado Rootstock Trial, Angel Daniel Carrillo

Agricultural Education and Communication

Avocados have been one of California’s specialty crops for quite some time now. The industry has been motivating growers to implement the best management practices to ensure stable and increased production as much as they possibly can. California is the leading state in the country for avocado production. In 2019, California alone produced 109 tons of avocados (US Department of Agriculture, 2020). Unfortunately, root rot has made it a challenge to do so.

Root rot is a disease derived from the Phytophthora cinnamomi pathogen. This is an issue for avocado production worldwide. In efforts to find a method of decreasing …

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education (Robles, …

University Ambassador Tour Structure: Applied With The College Of Agriculture, Food And Environmental Sciences, Haley Rose Warner

Agricultural Education and Communication

College campus tours are an extremely important process to making a selection for where students will attend college. In fact, it has been concluded that campus tours are the most influential part of a students’ college decision (Cohen, 2009). A campus tour allows students to experience aesthetics of the campus environment, community of campus and personal interactions (Okerson, 2016). Although students who participate in a campus tour are twice as likely to attend the university they visited, students do not always choose the university they toured, but do leave with a better understanding about the institution and what they offer …

G3 Facebook Campaign, Virginia Rose Lee

Agricultural Education and Communication

G3 Enterprises, started by the third generation of the Gallo family, provides packing and supply chain services within the wine industry. The transportation department focuses and specializes in transporting wine grapes from vineyards to the wineries for Gallo and external companies. In some ways, marketing a service as business-to-business can be more complex than marketing a business-to-consumer product according to B2B International (Hague, Harrison, 2017). Therefore, G3 needs to branch out of its traditional marketing and keep up with current trends by creating a greater social media presence. If G3 Transportation can successfully showcase its trucking service through social media, …

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …

Egg Awareness, Hailee J. French

Agricultural Education and Communication

In 2008, Proposition 2 passed, forcing all egg producers in California to provide more room inside of cages to their laying hens. The Humane Society of the United States [HSUS] initiated this battle and won but, less than a decade later decided that still wasn’t enough room for the birds. HSUS is now pushing to have a new measure on the ballot in November 2018 forcing all egg producers in California to produce their eggs cage free.

This project will survey the California Polytechnic State University, San Luis Obispo campus to gauge the campus’s understanding of egg production in California. …

Working Bodies: A Photo Essay On Tulare County Citrus Workers, Isamar Hernandez-Ramos

Agricultural Education and Communication

Many a times, when people think about their food, they think about origins. Where did it come from? Was it hygienic? Were the animals treated humanely? They seldom include the workers in their thought process, though the workers of the Ag industry provide what is arguably a vital part of the Ag industry. They do back-breaking labor in often lethal conditions for little pay (NFWM). The families of these workers often suffer economically, physically, and emotionally. In Tulare County, one of the top Agricultural counties in the country, the agricultural worker is often below the poverty line (Taylor, 2015). They …

Bioresource & Agricultural Engineering Department Magazine: Development And Design Of The Annual Magazine Following Cal Poly Standards, Alyssa Moore

Agricultural Education and Communication

The purpose of the annual BioResource and Agricultural Engineering (BRAE) magazine is to provide the BioResource & Agricultural Engineering Department with a magazine that reflects the department and relays information to alumni, students, industry partners, and the general public. Future student assistants for the BRAE Department will have a template and strategy behind what they will need to accomplish each year by looking and reading this senior project. This magazine includes; Department Head Message, Club Features, Alumni Highlights, Successful Students, Highlight on Past Department Head, Industry Sponsors, Class Feature, BRAE Banquet, Irrigation Training and Research Center, and New Staff Features. …

Development Of A Public Education Website: Building Bridges Over Water, Angelina Mckee

Agricultural Education and Communication

Website created by Angelina McKee to educate the public about water resource issues. Water is the basic unit of life, water resources are the basis for what societies and ecosystems are founded upon. Water shortages and droughts are more prevalent in our ever-changing world. It is no shock that there are discrepancies between various stockholders on either sides of the dry riverbed. This senior project resulted in the development of a website that addresses global water resources, water use in California, water conservation, and water allocation. The website informs the public on water resources and related issues and will hopefully …

An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald

Agricultural Education and Communication

The purpose of this project was to create a video designed to educate the public about chicken egg storage and refrigeration. The information in the video was based on a research experiment performed by the author, which was designed to measure the chronological decline of internal egg quality over a ten-week period. By creating an educational video about the longevity of chicken eggs, it is hoped that consumers will learn to keep their eggs past their sell-by dates. This project includes an educational video as well as an outline for a research project.

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California FFA …

California State 4-H Interview Contest And Manual, Kelly M. Bishop

Agricultural Education and Communication

The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.

This project included a base evaluation contest in …

Sustainable Agriculture: A Time For Education, Kortnie Millhouse

Agricultural Education and Communication

This study used a fifteen-question survey to identify the articulation between education of water quality practices and the willingness to implement sustainable water quality techniques on farmland according to twenty-five agricultural operations residing on the Central Coast. Questions one through eight asked respondents to indicate their agreement or disagreement with various water quality assessment tools. Questions nine through twelve asked respondents to personally rate their operation’s level of water quality management on a scale from one to ten. Questions thirteen through fifteen were open-ended questions to generate responses about demographics. Consensus was reached that the higher the level of education …