Social and Behavioral Sciences Commons^™

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine …

Enhancing Capacity And Managing Demand To Increase Short-Term Throughput On The San Francisco-Oakland Bay Bridge, Kevin Reid Carstens

Master's Theses

While there are many proposals for fixing congestion between San Francisco and Oakland in California by adding a new bridge or tube, these solutions will take decades to implement even though a solution is needed now. This thesis assesses sixteen different strategies for reducing congestion in the short-term in the four categories of improving transit, promoting carpooling, implementing intelligent transportation systems practices, and incentivizing alternatives to using the Bay Bridge. Top priorities include HOV improvements on the West Grand Avenue and Powell Street onramps, altering WestCAT Lynx and BART transit services, partnering with rideshare apps to increase transit station accessibility …

Inducing Emotional Response In Interactive Media, Keenan M. Reimer

Master's Theses

Video games, and entertainment media have been developed for many years, and eliciting emotional experiences is an integral part of that process. Producing and editing game content in order to affect desired emotional experiences can be expensive and cumbersome to developers. This paper presents a study intended to show that such experiences can be affected with simple after-the-fact audio-visual effects. As subjects of the study, participants experience three different emotional states, fear, peace, and none, over three rounds and in three different game environments. They are given a simple narrative in each environment that directs them to gather various objects. …

Family Influences On Ethnic Identity Development Among Transracial Adoptees, Holly Mee Seong Stangle

Master's Theses

This study focused on the experiences of transracial adoptees in the United States, in an effort to examine the roles of cultural socialization and family influences on adoptees’ ethnic identity development. This study explored these issues through in-depth interviews with 11 adult transracial adoptees. Qualitative data analysis indicated various factors influencing participants’ ethnic identity development. Analysis compared levels of parental connection to adoptees’ birth culture, according to participants’ responses to interview questions. Analysis also compared socialization activities perceived by participants as meaningful to those that participants described as superficial or lacking in meaning. Themes included freedom of choice, opportunities for …

The Impact Of Cargo Bikes On The Travel Patterns Of Women, Jana E. Schwartz

Master's Theses

There are a number of issues preventing the rollout of cargo bikes as a transportation mode in the United States. One concern that has been raised is whether cargo bikes can function as a gender equitable transportation solution in the United States, given documented gender gaps in national bike riding statistics and ongoing inequities in childcare in 2-parent heterosexual households. The research is aimed at reviewing the practicality, enjoyment, and outcome of cargo bike use as a gender equitable transportation solution. This research contributes to new knowledge in gender equitable transportation in 2 ways — a) gender-focused analysis of survey …

How Organizational Communication Shaped The Hearst Ranch Conservation Easement, Mo Tehrani

Master's Theses

The purpose of this study was to show how organizations involved with the Hearst Ranch Conservation Easement negotiations might have used the feedback loop characteristic of two-way Symmetrical communication theory to reach consensus on the Hearst Ranch Conservation Agreement.

Conservation easements are complex situations and each has separate and distinct goals, constraints, compromises, funding mechanisms, and public values.

This study analyzed public documents from seven different organizations that provided input in the public consultations regarding the Hearst Ranch Conservation Easement, which completed in 2005. This study concluded that one of the communication methods adopted during the Hearst Ranch Conservation Negotiation …