Social and Behavioral Sciences Commons^™

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon

Journalism

This study was done to understand how a member of the state legislature used the media to effect policy change. This subject is discussed using the California Department of Motor Vehicles as a case study. There is a long-standing and well-understood relationship between legislators and the media. It is common knowledge that legislators in the minority party use the media to pressure members of the majority party. Research shows those in the minority benefit from this kind of coverage. However previous studies are mostly silent about whether using the media to pressure the party in control of the government actually …

Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez

Journalism

The following study focused on media coverage of the socioeconomically disadvantaged student population at Cal Poly in San Luis Obispo, CA and its immediate surrounding community. Specifically, this study pointed out the gaps in the existing coverage and it looked for ways to fill in those gaps. In additional to filling the gaps, the study emphasized the agenda-setting theory, to bring more awareness and understanding of the struggles and existence of the mentioned student demographic in a city most commonly known as an affluent and not so diverse area of California. To bring this awareness and understanding, four interviews were …

The Rise And Fall Of The Patent Trolls: How They Lost The Public Relations Battle, Liz Weber

Journalism

Patent trolls gained notoriety in the early 2000s as many nine- and even 10-digit patent infringement settlements made headlines. Trolls claim they are helping inventors get the compensation they deserve for their inventions, while opponents claim trolls are parasites on successful businesses who want glittering pots of gold in exchange for doing absolutely nothing. As the debate continues and parties on both sides continue to call for patent reform, the question arises: what is best of the IP overall market? And how can patent trolls utilize communications best practices to ensure their message is convincingly conveyed to key influencers who …

Internal And External Influences On Individual Journalists, Karen Melissa Garcia

Journalism

This research paper is based on a study of the internal and external influences that affect an individual journalist and their produced work. There have been studies that research how media organizations influence the general public but there are many factors that come into play when creating the news. A journalist is influenced by their morals, beliefs and opinions or internal factors when making news decisions. Journalists are influenced by external influences as well, such as their news organization, guidelines and universal ethics.

The purpose of this study is to gain an understanding of the process that a journalist must …

Late Night Comedy And Its Effect On The Public’S Political Opinion, Emily Kucera

Journalism

This study investigates the relationship between late night humor and the public’s political opinion. This study looks closely at how humor affects audience learning, how late night humor affects the public’s political awareness, whether or not late night humor is ethical, how late night humor is protected, how late night humor has evolved in regards to its political focus, and if late night humor has created political change.

Late night humor is increasingly focusing on politics. Many people turn to late night humor as a source of news, although late night humor is not considered a news source. This study …

Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola

Journalism

This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

The Umbrella Effect: The Importance Of Converging Student Media At A University, Karlee Prazak

Journalism

Journalism today is much more than a single reporter, news anchor, photographer or videographer specializing in a single skill. Journalists today need to be multimedia journalists who have skills that encompass anything from writing a story to editing video. Currently, at California Polytechnic University, San Luis Obispo (Cal Poly), journalism students are learning these skills, but they are learning them separately. Within the three concentrations offered by the journalism department — broadcast, news/editorial and public relations — there are the three student media outlets: Central Coast PRspectives, Cal Poly TV, KCPR radio and the Mustang Daily newspaper. Few students, however, …

Filming For Change: The Art Of Influencing Public Policy Through Documentary Filmmaking, Robert J. Griffith

Journalism

Documentary filmmaking is a very useful tool for bringing an issue to public attention and pushing for political action and policy change on that issue. This form of documentary filmmaking, Filming for Change, has been employed successfully and unsuccessfully by many different filmmakers. There are a few keys to making a successful documentary when Filming for Change, and the first is to appeal to the correct demographic. Those who have the political power to influence policy will tend to be white, male, and between 35 and 64 years of age. These people do not like propaganda or a slanted film. …

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

Journalism

This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.