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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Role Of Narratives In Eliciting Strong Audience Response To Emotional Commercials, Brooks Jessica
The Role Of Narratives In Eliciting Strong Audience Response To Emotional Commercials, Brooks Jessica
Communication Studies
Let’s face it; crying during movies will always be a bit embarrassing even if the movie is worthy of shedding tears. But crying during a commercial is almost humiliating. Surprisingly, it happens. Commercials from the last few years have caused that very reaction among some audience members. These commercials, built on emotional appeals, contain narratives that cause the audience—in one to three minutes—to feel like part of the world created by the advertiser or rhetor. In a day and age where it is easy to skip an ad, advertisers are turning to the use of narratives as a way to …
A Rhetorical Criticism Of Waiting For Superman, Jordan L. Baxter
A Rhetorical Criticism Of Waiting For Superman, Jordan L. Baxter
Communication Studies
This project analyzes the documentary Waiting for Superman in order to better understand the rhetoric surrounding public education in America. I perform a close textual analysis of the documentary and explore the rhetorical strategies the film uses to persuade its audience. Through my analysis I argue that Waiting for Superman employs rhetorical appeals of ethos, pathos, and logos to successfully characterize the public school system as a failing institution. This failure is largely blamed on teachers unions who are vilified throughout the film and shown to be preventing progressive reforms from passing. Lastly, through the use of identification Waiting for …