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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas
To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas
Communication Studies
No abstract provided.
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill
Journalism
This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.