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Social and Behavioral Sciences Commons

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California Polytechnic State University, San Luis Obispo

Agribusiness

2001

Articles 1 - 5 of 5

Full-Text Articles in Social and Behavioral Sciences

Beggar-Thy-Neighbor Advertising: Theory And Application To Generic Commodity Promotion Programs, Jennifer S. James, Julian M. Alston, John W. Freebairn Nov 2001

Beggar-Thy-Neighbor Advertising: Theory And Application To Generic Commodity Promotion Programs, Jennifer S. James, Julian M. Alston, John W. Freebairn

Agribusiness

Profits from generic advertising by a producer group often come partly at the expense of producers of closely related commodities. The resulting tendency toward excessive advertising is exacerbated by check-off funding. To analyze this beggar-thy-neighbor behavior we compare a scenario where different producer groups cooperate and choose their advertising expenditures jointly to maximize the sum of profits across the groups, and a scenario where they optimize independently. In an illustrative example using 1998 data for U.S. beef and pork, the noncooperatively chosen expenditure on beef and pork advertising is more than three times the cooperative optimum.


Technological Choice: California Wild Rice Processing Under Uncertain Demand, Jay E. Noel, James J. Ahern, Jess Errecarte, Kyle Schroeder Sep 2001

Technological Choice: California Wild Rice Processing Under Uncertain Demand, Jay E. Noel, James J. Ahern, Jess Errecarte, Kyle Schroeder

Agribusiness

This study is concerned with technological choice under uncertain demand conditions. It begins with an overview of the California wild rice market. The wild rice product is described, the wild rice industry is review and wild rice market conditions are explored. The overview is followed by a discussion of wild rice processing. Technological choice and competitive strategy issues are reviewed and then a framework for choosing between two competing technologies is proposed. The two competing technologies differ in their ability to store and process wild rice over a marketing year. The traditional technologies requires almost immediate processing of the harvested …


World Dairy Product Trade: Analysis With A Mixed Complementarity Problem Formulation, Charles F. Nicholson, Phillip M. Bishop Aug 2001

World Dairy Product Trade: Analysis With A Mixed Complementarity Problem Formulation, Charles F. Nicholson, Phillip M. Bishop

Agribusiness

World trade in dairy products is being transformed by trade policy liberalization and technological change in dairy processing. The mixed complementarity problem formulation to modeling product-specific dairy trade can overcome a number of the limitations of existing optimization models, and can facilitate desirable extensions to previous analyses.


Consumer Perceptions Of Three Food Safety Interventions Related To Meat Processing, Christiane Schroeter, Karen P. Penner, John A. Fox Jul 2001

Consumer Perceptions Of Three Food Safety Interventions Related To Meat Processing, Christiane Schroeter, Karen P. Penner, John A. Fox

Agribusiness

A focus group study with 37 residents of Manhattan, Kansas, was conducted to examine consumers' risk perceptions of foodborne illnesses from eating beef. The four focus-group sessions were designed to determine (1) relative preferences for alternative combinations of public food safety measures (Hazard Analysis Critical Control Points [HACCP], carcass pasteurization, irradiation) and private protection (home preparation of rare, medium, and well-done hamburgers); (2) how who is at risk (children vs. adults) influences preferences; (3) whether consumers would pay a premium for increased product safety arising from the adoption of three different innovations in processing plants; and (4) how to improve …


Murgo Farms Inc.: Haccp, Iso 9000, And Iso 14000, David Sparling, Jonathon Lee, Wayne Howard Jan 2001

Murgo Farms Inc.: Haccp, Iso 9000, And Iso 14000, David Sparling, Jonathon Lee, Wayne Howard

Agribusiness

Murgo Farms Inc., addresses the challenge of choosing between the Hazard Analysis Critical Control Point (HACCP), International Organization of Standardization (ISO) 9000, and ISO 14000 systems for a business with grain farming, elevator and spraying enterprises. Murgo has recently entered markets that are more quality oriented and wishes to expand its activities in those markets. The President wonders whether HACCP or ISO 9000 might help that expansion. However, the company is also faced with significant environmental risks due to its spraying and manure spreading activities and its proximity to a local municipal water source. There are good reasons for Murgo …